The brand has challenged bartenders all over Ireland to mix things up by creating a Cuervo Tradicional Silver Margarita with a twist!
As well as being awarded the title of Cuervo’s Best Margarita in Ireland, the Margarita champion will win a trip to the home of Jose Cuervo in Tequila, Mexico.
During this trip, the winner will witness first-hand the production process of Jose Cuervo, from exploring the Agave fields and learning how the tradition of the Jimador has been passed down generation to generation right through to distillation and maturation.
They will step back in time and walk down into the private family cellar, the only place in the world where Jose Cuervo Reserva de la Familia is finished and will savour a dram straight from the barrel!
By submitting their entry on cuervomargarita.ie the most impressive entrants will be invited to a live final in Dublin on the 14th May where finalists will compete to win the title ‘Ireland’s Best Margarita’ before a panel of expert judges.
By definition a Margarita is made using Tequila, sweetener and citrus but this competition is set to mix things up as bartenders are encouraged to use their imagination when creating their innovative cocktails.
Using Cuervo Tradicional Silver, the criteria for judging includes inventiveness and quality in both the recipe and presentation as well as a high level of technical skill.
Entrants are encouraged to keep sustainability in mind as well as the latest cocktail trends. Each entry should be fun and full of passion showcasing the inspiration and story behind their take on the Margarita.
Cuervo Tradicional Silver is an authentic 100% blue Agave Tequila made using the original recipe created by Jose Antonio de Cuervo who started promoting the Margarita as early as 1945 aiming to build morale after World War II with a campaign called ‘Margarita – more than just a girl’s name’. Jose Cuervo has become synonymous with the Margarita ever since and is dedicated to inspiring and educating bartenders in the world of Tequila and this classic cocktail.
Last year, Andrew Ennis from Peruke & Periwig won with his imaginative twist on the classic cocktail. Andrew was inspired by the terroirs of two unique ingredients: Cuervo Tequila and Irish Orange Blossom honey. The two ingredients combined perfectly together, with a note of sherry and citrus to add a salty complexity. This beautiful and balanced cocktail was served over hand-carved ice in an Irish clay mug.