Marketing

Cocktail of the month: Rum-based

We look at some of the rum-based cocktails out there to tickle your customers' taste-buds.

Rum has a history. Royal Navy sailors used get their daily tot of free rum right up until July 31st 1970 – ‘Black Tot Day’ – when Ministry of Defence austerity married Health & Safety in a partnership that spelled a black day for Britain’s jolly Jack-tars as they waved a tear-stained handkerchief to the days of grog (rum mixed down with water) and those early cocktails comprising rum, sugar, water and nutmeg!

It’s been found today that three in four customers of the UK bar chain All Bar One are happy to pay more for a well-made cocktail. The survey of 5,000 customers found that nearly one-third of males now drink a cocktail every time they go out.

According to the report in the UK trade newspaper The Morning Advertiser Be At One’s Operations Director Andrew Stones claims that today’s cocktail-drinkers are increasingly searching for a quality and premium experience for products and atmosphere when choosing a venue for a night out.

“The results are in keeping with other research that shows greater discernment among drinkers – they’re prepared to spend more on higher quality cocktails,” he told The Morning Advertiser.

The same newspaper reported that sales of rum are growing at 17%.

Here, Nielsen values the Irish on-trade rum market at nearly €64 million MAT to May 2017.

IWSR figures indicate that rum sells some 176,500 nine-litre cases a year of which nearly 100,000 go via the on-trade channel.

 

Diplomático Rum Reserva Exclusiva

Diplomático Rum Reserva Exclusiva makes for an incredible base in an Old Fashioned rum cocktail.

Distributed in Ireland by Dalcassian Wines & Spirits, it’s an elegant and complex sipping rum, carefully crafted from the purest of sugar cane honeys. The award-winning rum is delicately distilled in ancient copper pot stills and aged in small oak casks for up to 12 years. Marrying a unique body with excellent balance has made it a reference for rum lovers and connoisseurs throughout the world.

Last year it won Double Gold at the San Francisco World Spirits Competition.

 

Diplomático Rum Reserva Exclusiva Old Fashioned Cocktail:

10ml sugar cane syrup

3 dashes of Bitter Truth Aromatic Bitters

2 dashes of Bitter Truth Orange Bitters

60ml Diplomatico Reserve Exclusive

Combine Reserva Exclusiva, sugar syrup, Angostura and Orange bitters in mixing glass with large ice cubes. Stir vigorously and strain into an old-fashioned glass over one large ice cube. Garnish with orange zest twist.

 

Try The Kraken Black Spiced Rum, the darkest spirit out there

The Kraken Black Spiced Rum is an imported rum from the Caribbean enriched with exotic spice notes of ginger, cinnamon and clove. The rum’s distinct rich black colour reflects the mysterious ink with which the Kraken is said to have covered its prey.

We’re presently seeing a resurgence in the popularity of dark rum due to its smooth taste and mixability. Kraken can be enjoyed mixed with cola, lemon & lime soda or with ginger beer and a lime wedge, creating the Perfect Storm. While Kraken Rum is used as a key ingredient in many cocktails, the smooth taste equally makes this an ideal ‘sipping rum’.

Follow the Kraken story at krakenrum.com

Perfect Storm

Pour the Kraken into a glass filled with ice.

Top with ginger beer and garnish with a wedge of lime.

Cheers to your Kraken Summer! #RELEASETHEKRAKEN

 

 

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