Marketing

Coca-Cola Ireland’s new Country Manager

Agnese Filippi has been appointed Country Manager of Coca-Cola Ireland.

 

Agnese Filippi has been appointed to the role of General Manager of Coca-Cola Ireland.

Agnese Filippi has been appointed to the role of General Manager of Coca-Cola Ireland.

Agnese replaces Petre Sandru following his appointment as Vice-President of Operations for Coca-Cola’s business in China.

The appointment comes as the Coca-Cola Company announces the creation a new European Operating Unit.

In recent months Coca-Cola launched a strategic transformation of the company with a focus on emerging stronger from the pandemic and accelerating growth in its operations.

In an effort to achieve this the company is creating a more networked organisation which combines the power of scale with local execution.

Part of this transformation involves organising the business around operating units.

The new Europe Operating Unit brings together the former Western and Central & Eastern European organisations and includes over 40 countries stretching from Ireland to Russia under the leadership of President Nikos Koumettis.

In line with this transformation Agnese Filippi has been appointed to the role of General Manager of Coca-Cola Ireland.

She joins the Irish business from Coca-Cola Italy and Albania where, as Franchise Manager, she played an important role in creating new business opportunities among different departments and regions. During her time in Italy and Albania she enabled the portfolio growth, working on both sides of the Coca-Cola system, enhancing strategy for the hospitality sector and supporting a strong innovation pipeline in the still and sparkling beverages categories.

“Sustainability will remain at the heart of our purpose as we accelerate our journey to a world without waste,” said Agnese, “Central to this will be continued investment in sustainable packaging design, championing greater collection and recycling of our products and partnering with others to make packaging waste a thing of the past in Ireland.

Prior to joining Coca-Cola Agnese held a number of senior roles at Ferrero in Strategy and Marketing. She holds a Master’s degree in Marketing, Communication and Sales Management.

 

 

 

 

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