Marketing

C&C Gleeson to distribute Accolade Wines

C&C Gleeson has expanded its wine portfolio in becoming the exclusive RoI distributor of Accolade Wines and wine fusions.

The new arrangement began on July. Accolade Wines is one of the world’s leading providers of New World premium, commercial and value wines and today’s announcement means that C&C Gleeson now manages three of the top five wine brands in Ireland with the Australian wine Hardy’s joining Santa Rita and Blossom Hill in the C&C Gleeson portfolio.

“Accolade Wines create a wide range of fantastic wines that are prized the world over including Hardy’s, Echo Falls, Banrock Station, Kumala, Mondavi, Ravenswood and Mud House,” said Conal Cassidy, Head of Wine at C&C Gleeson, of the new addition to the company’s portfolio, “With an outstanding reputation and established global footprint Accolade Wines greatly strengthens C&C Gleeson’s New World portfolio, making it a welcome addition to our business.

Having added Accolade wines to its expanding portfolio, C&C Gleeson has now consolidated its position as Ireland’s largest distributor of wines and the company will support its new global addition with a number of marketing initiatives.

“The size and scale of C&C Gleeson offers Accolade Wines the perfect opportunity to increase its distribution reach in Ireland and opens up new and enhanced opportunities for our brands,” commented Paul Schaafsma, General Manager of Accolade Wines for the UK and Ireland.

Accolade Wines was recently awarded International Wine Business of the Year at the prestigious Meininger Awards for Excellence in Wine and Spirits in Germany.

 

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