C&C agrees exclusive Tsingtao distribution

The C&C Group has set up an exclusive distribution partnership with Tsingtao Brewery Company, “China's #1 Beer Company”, for the importation and distribution of Tsingtao beer in the UK and Ireland.

“This distribution agreement is consistent with our strategy to build an international premium brand portfolio that complements our national and local heritage brands,” commented C&C Group Chief Executive Stephen Glancey.

The agreement will take effect from 1st July.