The brand’s ‘Brilliant Refreshment Guaranteed’ programme is being activated...
Marketing
Don’t forget Irish Craft Beer Week
The All-Ireland Irish Craft Beer Festival returns to RDS, Dublin, from 7-9th September 2012. A...
Beam gets first taste of Irish liquid Gold at IWSC
Beam’s Cooley Distillery has now won a total of 43 IWSC Gold medals over the last six years...
HRB finds 80% believe current alcohol consumption levels here...
The survey, conducted and analysed by Ipsos MRBI, sought to measure Irish people’s knowledge...
Irish beer production up 3% in 2011
As a result, the steady declines in beer sales and consumption over the last decade have largely...
Net beer sales here down 5% to June – Diageo
“Supporting these global results is a strong performance from Diageo’s brands produced...
WKD moves to Barry & Fitzwilliam
WKD, “the best-selling RTD in the bars, clubs and off-licences in Ireland”, promotes a...
Patrick Ricard dies aged 67
Patrick Ricard was mostly responsible for the expansion of the Pernod Ricard organisation into a...
10,000 downloads in its first month for Britvic’s Pub Hub app
The Pub Hub was the top download in the ‘Lifestyle’ section and the number four in the...
Guinness Black Lager launched into off-trade
Developed by the master brewers at Guinness, Guinness Black Lager is brewed just like a lager with...