Marketing

Beam gets first taste of Irish liquid Gold at IWSC

Beam Inc, the new owner of Cooley Distillery, tasted its first success in the Irish whiskey category at the International Wine & Spirits Competition (IWSC) recently in winning a total of 16 medals including three Gold.

Beam’s Cooley Distillery has now won a total of 43 IWSC Gold medals over the last six years. In 2008, Cooley was named World Distiller of the Year and the company was named European Distiller of the Year an unprecedented four years in a row from 2007-2011.
 
Beam’s first-ever Gold medals in the Irish whiskey category were awarded to the Connemara Peated Single Malt, the Connemara Distiller’s Edition and the Kilbeggan 18 Year-Old.  Nine of Beam’s Irish whiskeys won Silver Outstanding commendations and a further four collected Silver medals.
 
Beam’s Senior Global Marketing Manager for Irish Whiskey Stephen Teeling commented, “Although a first for Beam, Cooley Distillery has been phenomenally successful at the IWSC over the years and we’ll look to build on that success.  The quality of our whiskeys, right across the product portfolio from blends and single malts to single grains to peated whiskeys has again been recognised for excellence by the experts in our industry.”
 
This latest success comes just months after Beam’s Kilbeggan 18 Year-Old was named as the world’s Best Irish Blended Whiskey at the 2012 World Whisky Awards.
 
 
List of Gold Medals at the 2012 IWSC
Gold:                                             Connemara Peated Single Malt                 
Gold:                                             Connemara Distiller’s Edition          
Gold:                                             Kilbeggan 18YO                     
Silver outstanding:                     Connemara Cask Strength                          
Silver outstanding:                     Tyrconnell Single Malt                                    
Silver outstanding:                     Tyrconnell 18YO Single Cask                        
Silver outstanding:                     Connemara 12YO                                             
Silver outstanding:                     Connemara Turf Mor                                     
Silver outstanding:                     Lockes 8YO                                                         
Silver outstanding:                     Greenore 18YO                                 
Silver outstanding:                     Tyrconnell Port 10YO                                      
Silver outstanding:                     Tyrconnell Madeira 10YO                              
Silver:                                            Tyrconnell Sherry 10YO                                
Silver:                                            Kilbeggan Irish Whiskey                                
Silver:                                            Greenore 8YO                                                   
Silver:                                            Kilbeggan Distillery Reserve Batch #2      

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