WKD moves to Barry & Fitzwilliam

Drinks distributor Barry & Fitzwilliam has secured the Irish on-trade distribution rights for WKD, formerly held by Britvic, from August 20th.

WKD, “the best-selling RTD in the bars, clubs and off-licences in Ireland”, promotes a ‘WKD-style’ of advertising that’s proved popular with consumers.

A nationwide poster campaign will support the brand in the coming months.

Barry & Fitzwilliam is now Ireland’s largest independent drinks distributor, carrying over 100 international premium brands of wines, spirits and beer.  The portfolio includes products from multi-national drinks groups Beam Global, Constellation, Rémy Cointreau, Edrington, McGuigan, Villa Maria, Corona Extra, Corona Light and now, WKD.