The Brand Activation Award celebrates the most creative and well thought-out sponsor activity for...
Marketing
Jameson – ‘a key contributor to €1 billion export...
The iconic brand is set to reach four million cases in 2012. Meanwhile, Irish Distillers and Pernod...
Beer & the European Economy
The decline in beer consumption here appears to be tailing off, judging by the latest report from...
Non-alcoholic weissbier is good for you – fact!
Research scientists for the tongue-twistingly named Department of Preventative and Rehabilitative...
Alcohol prices down 1%
Alcohol prices rose 0.1 per cent in October when compared with September.
Premium Indian brand unveils new look in Ireland
Cobra Beer is launching a full brand redesign in Ireland this month to include an updated Cobra...
Old Pulteney is world class
Old Pulteney Single Malt Whisky has won one of the whisky industry’s highest accolades, World...
3 golds for Tipperary Water
The BBI Competition for Waters & Soft Drinks has been running since 1965 and this year’s...
1,000 involved in this year’s Coca-Cola Designated Driver scheme
The campaign, developed with the support of the licensed trade representative bodies, An Garda...
7UP implements on-trade Winter Wonderland promotions
This extensive festive showcase runs for four weeks with free onsite entertainment, Ireland’s...