Marketing

Kinsale Meade's Kate and Denis Dempsey were inspired by the legends of Ireland’s Wild Geese and wanted to explore the potential of their mead further by ageing it in French wine barrels for 12 months.

Marketing

Kinsale Mead wins IFWG’s Irish Drink Award

April 21, 2021

Kinsale Mead is Ireland’s first commercial ‘meadery’ for over 200 years...

Diageo has found that whether an occasion is spontaneous or more planned, over eight in 10 people chose to add a drink to their meal.

Marketing • On-trade

“With food” occasions to grow to 3 in 4

April 19, 2021

However these ‘food occasions’ need to be supported with the right alcohol...

An ambitious global expansion plan is underpinned by the “Let’s White Claw” campaign.

Marketing

Mark Anthony Brands International launches ‘Let’s White...

April 13, 2021

The global ‘Let’s White Claw’ campaign follows a hugely successful 2020 with launches...

The 'Best Coke Ever?' campaign runs across TV and digital films as well as out-of-home assets and social media.

Marketing

Coca-Cola unveils new look

April 13, 2021

The new simplified design has removed added elements such as the red disc to...

Typically, some 62.7% of beer sales take place in Ireland’s pubs, restaurants and hotels. However in 2020 just 29.7% of beer sales took place in the hospitality sector as the off-trade’s sales share rose from 37.3% in 2019 to 70.3% last year.

Marketing

Breweries seek government aid in extending credit

April 12, 2021

The closure of hospitality businesses here drastically hit our beer sector in 2020...

"After surviving a global health threat, governments and health officials will call more attention to unhealthy lifestyle habits. This will place alcohol in the crosshairs."

Marketing • Off-trade

Alcohol to be in post-pandemic cross-hairs?

April 9, 2021

The importance of local community to brewers is also highlighted in the new report, The...

Marketing

Hinch launches Craft & Casks collection

April 9, 2021

Hinch Distillery’s Craft & Casks collection is a trio of fine Irish whiskeys...

Drinks Ireland|Irish Whiskey has now called on members of Dáil Éireann to vote in favour of Ireland’s ratification of the EU-Canada Comprehensive Economic and Trade Agreement.

Marketing

Ontario reduces EU spirits import levies

April 8, 2021

“These latest reductions come on foot of audits carried out at the request of the EU under...

From left: Paddy and Peter Cooney, founder Pat, James and Sally Anne celebrate the world's Best New Make and Young Spirit award alongside Max the dog.

Marketing

Boann wins Best New Make

April 7, 2021

This makes the family-run distillery in Meath the first in Ireland to win this award. “We’ve...

'Connect', the always-on platform for Australian wine, offers business-to-business matching services for retailers, importers and the on-trade.

Marketing

Australia’s wine trade launches ‘Connect’

April 7, 2021

The always-on platform offers business-to-business matching services for retailers...