Marketing

Casillero del Diablo winners enjoy a Premium night

Last week Casillero del Diablo and entertainment.ie held the first in a series of ‘Devilish Movie Nights’ at The Stella Cinema in Rathmines, Dublin.
At the inaugural ‘Devilish Movie Nights’ at the Stella Cinema in Rathmines in Dublin were (from left): Casillero del Diablo's Marketing Specialist for Ireland Eoghan O’Donoghue, Marketing Manager Europe Emilie Biver and European Director Francisco Reutter.

At the inaugural ‘Devilish Movie Nights’ at the Stella Cinema in Rathmines in Dublin were (from left): Casillero del Diablo’s Marketing Specialist for Ireland Eoghan O’Donoghue, Marketing Manager Europe Emilie Biver and European Director Francisco Reutter.

The series’ objective is to bring Casillero del Diablo to life by giving guests a Premium night to remember, pairing the flavours of the Casillero del Diablo classic range with cheese and a movie.

Created in conjunction with Javelin the first event was held to celebrate Mother’s Day and special women in guests’ lives.

It was attended by over 140 people, the majority of whom were winners of a competition on entertainment.ie which drove a high volume of entries.

The winners were greeted at the Stella with a glass of Casillero del Diablo and the opportunity to have their photo taken in the photobooth.

Sommelier Brigid O’Hora brought the guests through the art of wine-tasting and pairing different grape varieties with cheeses.

Following the tasting experience, guests were then treated to a screening of a much-loved movie.

Jazz music, chatter and laughter flooded the venue, with everyone united in happiness to be back at live events again – and with a glass of Chilean wine in their hand.

 

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