Marketing

Bulmers launches ‘Bulmers Specials’

Bulmers has launched a new range of blended ciders, ‘Bulmers Specials’.

The range blends familiar Bulmers Original with unexpected flavours like rhubarb, honey and infused spices to create a completely new cider-drinking experience.
 
Spiced Apple and Honey – an elegant, smooth cider infusing Bulmers Original with honey, zesty orange peel and a touch of cinnamon, combining refreshing hints of citrus with the warmth of the cinnamon.  
 
Spiced Apple and Rhubarb – an intriguing combination of Bulmers Original with light spices including cinnamon and the tartness of rhubarb. These unexpected flavours combine perfectly to create a distinct, subtly sweet cider with gentle cinnamon notes, states the company.

Each variant is best enjoyed served chilled in a glass without ice and can be found nationwide in Dunnes, Tesco and O’Briens.
 
Bulmers has agreed listings with nominated wholesalers to manage supply and will extend this in 2012 while Bulmers Specials are also in limited distribution in 90 on-trade outlets at present with a view to national distribution after Christmas.
“Initial consumer feedback has been extremely positive and re-order rates have been extremely encouraging,” said a spokesperson.
 

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