Black Tower introduce new-look summer wines

With television being a cornerstone of social life in the ‘80s, Black Tower expresses a note of nostalgia with a modern twist and celebrates sofa socialisation from this iconic decade through its relaunch

Black Tower, a German wine brand, has recently relaunched a new label for Black Tower Fruity White, Silvaner Pinot Grigio, and Riesling wines.

The new wine bottles are available in Dunnes, Tesco and Supervalu stores nationwide (RRP €8).

From its black bottle that caused a buzz when it hit the shops during the era of the Walkman, Madonna, and huge shoulder pads, Black Tower has this year had a revamp.

Reflecting the status of this special German wine brand, the modified logo flaunts a love heart, the bottle cap welcomes fans with a ‘good to see you’ message, and a ‘hi’ smiley face with a heart as the dot above the “i”.

Personalised and approachable descriptions such as ‘Deliciously juicy, fruity & simple’, ‘enjoyable!’ , and ‘pleasurable!’ reflect the ever-present, emotional appeal of these wines.

In addition, the value-for-money wines are highlighted with a ‘heritage brand’ and a ‘winemakers since 1920’ quality assurance mark.

With a mix of freshness and sweetness, Black Tower Fruity White can be a companion for joy-filled moments.

In a survey conducted by Black Tower, over 50% of people enjoy sipping wine whilst lounging on the sofa in front of the television.

From binge-watching the latest drama of The White Lotus to revisiting a feel-good ‘80s classic such as Friends, Black Tower wine is the perfect companion for all.

With television being a cornerstone of social life in the ‘80s, Black Tower expresses a note of nostalgia with a modern twist and celebrates sofa socialisation from this iconic decade through its relaunch.

To continue in its celebration of all things wine, over the past four months Black Tower has been supporting Irish actress Norma Sheahan’s one woman show aptly named ‘It’s Wine O’Clock’ by supplying bottles of Black Tower for the on-stage drinks trolley that is part of the show and often has attendees availing of a glass.

Norma said: “I continue to be amazed at the brand recognition for Black Tower around the country.

“It is still a brand very much loved and without doubt I have had plenty of sofa sessions over the years sharing a bottle with a friend”.