Marketing

Ballygowan launches into UK

Britvic Ireland launched Ballygowan into the UK this month.

 

 

 

 

The GB launch of the brand, now celebrating its 30th anniversary, will see the product stocked in the leisure and workplace channels and in selected convenience and grocery retail outlets. Bottled water represents 16.5% of the GB soft drinks market, equating to a volume of 1.5 billion litres and is worth €1 billion at retail sales value.

Over the coming months, it will become Britvic’s sole water brand in GB and Ireland replacing Britvic’s existing GB brands Drench and Pennine Spring Bottled Water.

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