Baileys wins two silver Lions for innovative Sound Scales

The audio feature, developed by VML, helps users gauge the remaining Baileys in their bottle and suggests indulgent treat recipes

Pictured collecting a Silver Cannes Lion for Baileys Sound Scale are Lorna Begley and Jamie Fulham of Diageo Ireland

Baileys has been awarded two Silver Lions in Audio and Creative Commerce at the Cannes Lions Festival of Creativity for Baileys Sound Scales. 

Baileys Sound Scales is the unique audio innovation that tells you what is left in your bottle and suggests delicious treats you can create with it.

The treating inspired innovation was designed and delivered by leading creative company VML, with the support of PR agency Wilson Hartnell and media agency PHD.

How to use

Visit on your mobile device and tap the prompt to ‘Listen’. 

Then blow gently over the top of your Baileys bottle to hear a note. 

Baileys Sound Scales will not only tell you how much Baileys you have left in your bottle but will suggest some deliciously indulgent treat recipes that you can create with it.

Lorna Begley, Spirits marketing manager, Diageo Ireland, said: “We want our brands to stand the test of time and that takes focus, imagination, and investment. 

“It is through our creativity with precision, understanding of consumers and socialising, and culture of testing and learning that we’re able to continue to grow our brands and bring amazing creative work to our audiences.”

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