April H1 online alcohol sales up 19%

Mid-pandemic online alcohol sales rose by 19% in the fortnight from the 1st of April to the 14th of April this year compared to the 9th of December to the 22nd of December fortnight pre-Christmas in 2019 according to figures from online Dublin marketing agency Wolfgang Digital.

 

“An interesting finding is that people are placing more orders but of lower value,” a spokesperson for the company observed to Drinks Industry Ireland, “Meaning people are stocking up, but not placing huge value orders.”