Off-trade

Alcohol sales down 10% at Tesco

Alcohol sales appear to be one of the hardest-hit categories on Tesco’s shelves judging by the latest figures from Kantar Worldpanel for the year to 30th March when compared to the year to March 2013.

Alcohol sales are down 10.1% at Tesco as shoppers cut back on the volumes they’re buying on each trip.Alcohol sales are down 10.1% at Tesco as shoppers cut back on the volumes they’re buying on each trip.

Alcohol sales are down 10.1% as shoppers cut back on the volumes they’re buying on each trip. Dunnes is also down by 9.7% due to less frequent visits and fewer shoppers.

Kantar Worldpanel reports that private Label alcohol is in growth at all retailers and brands are taking the hit from topline market declines – with branded alcohol growth only in SuperValu (+3.1%) and Aldi (+11.5%).

As the market leader, Tesco is struggling to retain share of the grocery market with its share falling from 28.2% last year to 26.6% this year. But it has continued to attract high numbers of customers through its doors, with the frequency of visits remaining steady. Its main challenge is that these trips are shrinking in size, with customers picking up fewer items, states Kantar Worldpanel.

Aldi and Lidl continue to post market-leading growth and now have a combined share of 14.5% in the 52 weeks ending 30th March 2014, a jump from 12.4% in the year to March 2013.

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