Marketing

Alcohol market declines 20% in 2020

The Irish alcohol market declined 19.5% in volume to 476 million litres in 2020 from 2019's 592 million litre figure while values showed a heavier 27% decline from $7 billion to $5 billion according to figures from market research provider Euromonitor International.

 

 

The Irish wine market declined 6.6% in volume to 63 million litres in 2020 from 2019's 67 million litre figure while wine values showed a 12.9% decline from $1.3 billion to $1.1billion according to market research provider Euromonitor International.

The Irish wine market declined 6.6% in volume to 63 million litres in 2020 from 2019’s 67 million litre figure while wine values showed a 12.9% decline from $1.3 billion to $1.1billion according to market research provider Euromonitor International.

In 2019 alcohol’s Irish market volume had risen here by 0.6% accompanied by a value increase of 2.8%.

But Ireland’s 2020 decline is considerably higher in scale than that of the global alcohol market generally.

The size of the global market shrunk in 2020 by 6.5% – from 258 billion litres to 241 billion. This decline was reflected in the value of alcohol globally which also declined 13.2% to $1,386 billion from €1,596 billion in 2019. The previous year, 2019, had witnessed global volume growth of 1.3% and value growth of 4.4%.

“Ireland seems to have suffered a sharper decline in alcoholic drinks sales compared to the global average of -6.5%,” agreed Silvia Marcomini, Euromonitor’s Communications Executive for Western Europe.

In contrast, Western European alcohol volumes in 2020 were down 8.5% from 44.6 billion litres to 40.8 billion litres with a corresponding drop of 19.7% in value to $310 billion from $386 billion. In 2019 Western European alcohol volumes had shown a slight growth of 0.1% with value up 2.8%.

Wine market
The Irish wine market declined 6.6% in volume to 63 million litres in 2020 from 2019’s 67 million litre figure while wine values showed a 12.9% decline from $1.3 billion to $1.1billion.

In 2019 wine volume had risen here by 0.5% accompanied by a value increase of 2.6%.

But with a decline of 6.6% Ireland’s 2020 wine decline is not so far below the global wine market generally at 7.0%.

The size of the global wine market shrunk in 2020 from 27.6 billion litres to 25.7 billion. This decline was reflected in the value of wine which also declined 16.2% to $280 billion from €334 billion in 2019 when global volumes declined 0.7% but values grew 1.5%.

Wine volumes in Western Europe were down 6.7% from 11.4 billion litres to 10.7 billion litres with a corresponding drop of 17.7% in value to $102 billion from $123.5 billion.

In 2019 Western European wine volumes had also declined 0.4% to 11.4 billion litres while wine values were up 1.0% to $123.5 billion.

 

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