Marketing

70% of Irish consumers want QR code table ordering to stay

New research from Irish online ordering digital ordering company Flipdish reveals that 70% of Irish adults want pubs and restaurants to continue offering QR code table ordering when Covid-19 restrictions are lifted. 

 

 

68% of those aged 65 and over would also prefer restaurants and pubs to continue to use table ordering technology when restrictions are lifted.

68% of those aged 65 and over would also prefer restaurants and pubs to continue to use table ordering technology when restrictions are lifted.

As staff shortages worsen and Covid continues to hamper the recovery of the hospitality industry, technology has been key to the survival of many businesses.

Consumers have welcomed this technology in bars and restaurants, as evidenced by the new research from Flipdish which finds that adults aged 18 to 24 (89%) and those aged 33 to 44 (82%) were the age groups with the highest preference for restaurants and bars to continue using this technology after the pandemic.

However, 68% of those aged 65 and over would also prefer restaurants and pubs to continue to use table ordering technology when restrictions are lifted. 78% of women compared to 60% of men would prefer this technology to remain.

Only 1% of adults aged 18 to 24 would prefer to order drinks at the bar over Christmas compared to 9% of those aged 25 to 34. Overall, the survey found that 15% of adults will not go out to socialise over the Christmas period.

 

Staff shortages and scheduling

Of those proprietors surveyed who’ve used QR code table ordering technology, 11% said it has alleviated staff shortages, states Flipdish, adding that many restaurant, bar and hotel owners have embraced digital ordering as a way of keeping staff off the phone and in the kitchen helping to prepare meals or serve in-house customers.

“QR code table ordering and digital kiosks keep staff and customers safe while also encouraging innovation within the business,” states Flipdish, “By removing the barriers of traditional print menus, restaurant and bar owners are encouraged to constantly revamp their menus, trial promotions and alter prices.

“Digital kiosks are emerging as a powerful way of creating an environment for employees that feels more controlled. They also make a lot of commercial sense. Flipdish data shows that digital kiosks can reduce wait times by nearly half (49%), increasing table turnover.”

What’s more, customers spend on average 30% more per order using kiosks, it has found.

Supported by tech-like website and app ordering, QR codes and digital kiosks, business-owners can focus on creating a safe, clean and secure working environment for staff as well as paving the way ahead for transformational changes the industry needs, believes Flipdish.

 

€120,000 worth of digital ordering prizes up for grabs

Ahead of Christmas 2021, Flipdish is offering 12 packages

worth €10,000 each to 12 pubs or restaurants in Ireland.

Up for grabs per outlet:

* QR Code Table Ordering with no fees (to a max of €4k)

* one 15-inch kiosk with no fees (to a max of €4k)

* Flipdish hardware worth €1,000

* tailored marketing materials worth €1,000.

Enter here for your chance to win.

 

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