62% find SEO costs outweigh revenue – survey

A recent survey of 415 licensees from RSM Farrell Grant Sparks found that only nine per cent of them made use of Special Exemption Orders.

Of those, 62 per cent found that the cost of the SEO exceeded the revenue it generated.

The Pub Industry Survey 2011 approached 2,000 LVA and VFI members and got 415 responses.

Every nightclub in the country employs males and nearly nine in 10 (88 per cent) employ females too according to the survey.
“There is an average of 10 males to seven females per premises,” according to the report.