Marketing

4 Golds for Walsh

Walsh Whiskey Distillery took home a total of four gold medals for its premium whiskeys The Irishman and Writers’ Tears at the Irish Whiskey Awards in Dublin recently.

The Irishman  range took home three gold while Writers’ took one.

The Irishman Founder’s Reserve, a unique blend of aged Single Pot Still and aged Single Malt Irish whiskeys, won gold in the Irish Blended Whiskey (RRP of less than €60) category while the newly released The Irishman Founder’s Reserve Marsala Cask Finish, the first in the Founder’s Reserve Cask Series, won gold in the Irish Single Cask Whiskey category. Released in August, this expression sees the signature Founder’s Reserve whiskey finished in Florio Marsala Wine Casks from Sicily for a minimum of 12 months.

The Irishman 17 Year-Old Single Malt, a distinctive single malt aged in first fill Oloroso Sherry butts, claimed gold in the Single Malt Whiskey (13 Years & Older) category while Writers’ Tears Cask Strength 2017 won gold medal in the Irish Cask Strength Whiskey category, mere hours after it was officially launched to market.

Natural non-chill filtered and bottled at 53% in August 2017, the release is limited to 5,280 bottles, each uniquely numbered and signed by founder Bernard Walsh. It’s available in selected international markets and both the Irish domestic and Travel Retail markets.

The 2017 vintage marks a new departure, for the first time since the first Writers’ Tears Cask Strength release in 2011, with a completely new packaging design. The new design links the artistic essence of Writers’ Tears to the creativity of whiskey distilling through a chalkboard illustration by Irish illustrator Linda Byrne. It depicts the field-to-bottle creation of whiskey and the rural influence on age-old whiskey traditions.

“The Irish whiskey category is at a really exciting stage of growth,” said Bernard Walsh, Managing Director, Walsh Whiskey Distillery, adding that there was a huge variety of innovation happening at the moment.

The Walsh distillery at Royal Oak produces all three forms of Irish whiskey – pot still, malt and grain – from its two production lines, featuring pot stills and column stills, in one still house. The manually-operated distillery has the capacity to produce 650,000 cases (two and a half million Litres of Pure Alcohol or 8 million bottles) of whiskey annually.

 


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