Marketing

‘Scratch My Pork’ Pork Scratchings

‘Scratch My Pork’ Pork Scratchings provide Irish publicans a new and exciting alternative to crisps, bacon fries and nuts that has not been available to them previously on the Irish market.

Scratch My Pork is the brainchild of Kiwi chef Matt Brownie who set up home in West Cork in 2008 and brought with him a craving for something new.

Using a combination of his skills as a chef and the best of Ireland’s produce, the story of Scratch My Pork began.

Matt’s creation went on to become an award-winning snack which he developed in Skibbereen, County Cork. It’s a natural product made 100% from Irish pork rind which, when cooked to specific temperatures with unique spices, results in a crunchy, crispy, flavoursome and nutritious snack…Pork Crackling with an Irish twist!

Ampersand took over the distribution of Scratch My Pork earlier this year, relaunching it on the market with new branding and packaging.

Ampersand is currently building the brand within the Irish convenience and forecourt sector and is also driving sales with a focus on the wholesale, pub & off-licence channels.

This hand-cooked, gluten-free, dairy-free and msg-free savoury snack is available in three flavours: Salted, Smokey and Cajun.

If you’d like to stock Scratch My Pork in your outlet you can source the range from your local wholesaler or contact Ampersand directly for more information on 01 4130150 or via www.ampersandsales.ie


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