Marketing

Coke launches Signature mixer range

 

 

“Building on its longstanding reputation as the original, authentic mixer” states the company, “the brand challenged a handful of the world’s leading bartenders to take the unique familiar flavour of Coca-Cola and experiment with over 200 contemporary and traditional ingredients to create the new mixers.”

Taking cues from the brand’s heritage (including founder and inventor Dr Pemberton in 1886) Coca-Cola Signature Mixers are served in a contemporary Hutchinson glass bottle – a silhouette that pre-dates the iconic Contour – first used by Coca-Cola in 1894 when the product was bottled rather than served at a soda fountain.

The collaborative project started in March 2018 when several mixologists were invited to attend a Coca-Cola-curated workshop held at a secret location. The mixologists created different variations before inviting consumers to taste their recipes.

As a result, the most popular four flavours have been chosen as the first batch of Coca-Cola Signature Mixers.

Each batch is stamped with the signature of its co-creator.

The four mixers were crafted by the following experts:

  1. Smoky Notes by Max Venning, Bar Three and Three Sheets, London – an intensely aromatic blend with smoky hints, this mix brings nuanced dimension to deep, spiced rums and bold, premium whiskies. Ylang Ylang, Ambrette seed and dried fruit, which inhabit the top layer, are balanced with an elegant base of warm brown spices; Peru Balsam and Amber.
  2. Spicy Notes by Adriana Chía, Antigua Compañia de las Indias, Barcelona and Pippa Guy, The American Bar at The Savoy, London – with a warm introduction that gives way to a fiery finish this Signature Mixer is a sophisticated and complex blend. Citrusy Lime, Ginger, spicy Jalapeño, fragrant Rosemary and aromatic Jasmine combine to create a mixer with a considered balance of zest and earthy flavours that pairs beautifully with spiced rums, aged/gold tequilas and spicy or sweet whiskies.
  3. Herbal Notes by Antonio Nevares, Dr Stravinsky, Barcelona – a delightfully floral, crisp and tart mix, this Signature Mixer was developed to deliver fresh and herbaceous notes for the discerning palate. Balancing refreshing notes of Lemongrass with the earthy tones of Dill seed and Tagetes, it’s an inviting mixer with a refreshing, simple profile that pairs beautifully with amber whiskies and most types of rum.
  4. Woody Notes by Alex Lawrence, Former Head Bartender, Dandelyan, The Mondrian, London – crafted from a subtle blend of earthy Patchouli, citrusy Yuzu and aromatic Basil, this has a tart, light and refreshing profile with a hint of warmth. These elements, expertly blended, combine to elegantly enhance the mellow wood and sweet tropical flavours of golden rums and smoky to woody whiskies.

“Coca-Cola has always had a synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular Whiskey & Coke in the early 20th Century,” explained Petre Sandru, Coca-Cola Ireland’s  Country Manager of the launch of the specific new range  uniquely created to mix with dark spirits.

“Working with an inspirational group of global mixologists to create amazing flavour combinations, we hope Coca-Cola Signature Mixers open up the world of mixology to an even wider audience,” he added.

 

 

 

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