On-trade

WrkWrk expands to fill 250,000 shift hours in 2025

WrkWrk broadens its on-demand staffing to include retail, healthcare, customer service and manufacturing

When an employer posts a new shift vacancy  the platform matches it to workers with the relevant skill sets (Photo by Andrea Piacquadio via Pexels)

On-demand, employment service, WrkWrk is aiming to fill 250,000 shift hours in 2025, following the launch of their enhanced and extended service.

Previously WrkWrk had primarily focused on hospitality, but it will now be scaled to cover a broader range of sectors. These include healthcare, retail, manufacturing and customer service, as well as hospitality.

This means that employers will now be able to source healthcare assistants, retail assistants, customer service personnel, hotel workers and bar staff in a matter of minutes from their computer or smartphone.

In one example from last year, WrkWrk was able to provide on demand workers for an employer who had 200 separate, open positions within 30 minutes.

The expansion of the service follows the successful results WrkWrk recorded during their pilot phase focusing on the hospitality sector.

During that early stage of its development, WrkWrk managed to fill approximately 19,000 shifts in 2023, delivering more than 115,000 on-demand hours last year.

Businesses just have to provide the date, time, location and number of staff required and WrkWrk takes care of the rest.

All temporary workers provided by WrkWrk are vetted, interviewed and trained to ensure they meet performance and reliability standards. More than 5,000 are already listed on the platform.

When an employer posts a new shift vacancy, the platform matches it to workers with the relevant skill sets and they are alerted to the potential opening.

This provides flexibility to both employers and workers, with employers only hiring when they need to and workers only opting in to the shifts they wish to take.

Employers are then provided with real time updates so they can see as their shifts are filled with suitable candidates, helping to ensure they are never left short staffed.

The WrkWrk portal can also be used by employers to communicate directly with the staff assigned to their shifts.

While the service had previously been exclusively delivered through a smartphone app, as part of their scaling measures, a web-based platform is now also available for employers.

The platform supports video interviews, used during the worker onboarding process.

The enhanced IT infrastructure includes a 100% serverless platform, designed for scaled flexibility.

WrkWrk is part of FRS Co-Op, the Irish, multimillion euro social enterprise co-operative.

“This means that employers in healthcare, retail, customer service, manufacturing and hospitality will be able to fill vacant shifts faster than Oasis sell tickets,” said Lynne McCormack, general manager, WrkWrk.

McCormack notes that WrkWrk’s enhanced platform has been designed to be further scalable, which she hopes will allow them to reach even more sectors and even more markets in the near future.


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