White Claw Hard Seltzer launches in Ireland
Ireland-based Mark Anthony Brands International, one of North America’s largest privately-owned alcohol beverage businesses, is known for its strong track-record in alcohol beverage innovation and the company developed the White Claw Hard Seltzer brand for launch in the US in 2016. The brand now dominates the US Seltzer category with nearly 60% of the market there at almost three times the size of its nearest competitor.
Sales of hard seltzer in the US last year ran to over 80 million cases and the category is currently valued at over $2.5 billion. Total sales of hard seltzer there were up by over 240% in 2019.
A member of the Mark Anthony Group of Companies, Mark Anthony Brands International develops and distributes a range of premium alcohol brands for sale in markets around the globe.
Based in Donnybrook, Dublin, the company was established in Ireland in 2014.
An acceleration in the growth of the Hard Seltzer category is already evident in the early 2020 trends, with White Claw alone up by 315% YTD claims the company.
White Claw is made from natural ingredients; a blend of sparkling water, gluten-free triple-distilled spirit and a hint of natural fruit flavour. At only 95 calories, 4.5% ABV and just 2g carbs, it’s available now in three refreshing flavours: Raspberry, Black Cherry and Natural Lime. All three will be available in 330ml sleek cans.
“We see a tremendous opportunity to build the Hard Seltzer market here and we’re looking forward to bringing the biggest seltzer brand in the world to these shores,” commented Michael Barry, Managing Director of distributors Barry & Fitzwilliam.
“Having developed White Claw here in Dublin, our team are especially proud to be bringing it home,” added Davin Nugent, Chief Executive of Mark Anthony Brands International which last year purchased the remaining 60% of shares in Glendalough Distillery to give the company complete ownership of the Newtownmountkennedy-based, business.