Marketing On-trade

VFI launches Bar Manager Degree Apprenticeship

The VFI, in partnership with Griffith College, has launched a Bar Manager Degree Apprenticeship for bar staff wishing to take their career in the pub trade to the next level.

A fully-qualified bar manager brings a host of benefits to the business including improved performance and increased knowledge along with the retention of a key staff member, points out the VFI.

A fully-qualified bar manager brings a host of benefits to the business including improved performance and increased knowledge along with the retention of a key staff member, points out the VFI.

The apprenticeship is designed to allow students gain their degree over three years and the programme aims to develop confident and effective bar managers who can work autonomously, managing all aspects of a busy bar trade while delivering an excellent customer and staff experience.

The programme provides learners with the range of integrated skills required to operate a bar including the legal and regulatory framework, leadership and management, food and beverage, commercial skills, finance, marketing, human resource management, communications and personal development.

Owners are encouraged to sponsor staff they feel will benefit from undertaking the degree. A fully-qualified bar manager brings a host of benefits to the business including improved performance and increased knowledge along with the retention of a key staff member, points out the VFI. Venues that allow staff undertake the degree will also gain a recruitment advantage by showing support for staff development.

“At a time when staff recruitment is cited as the number one issue for hospitality businesses this degree will play a vital role in retaining key personnel for the future,” said VFI Chief Executive Padraig Cribben, “There are fantastic career opportunities available in the bar trade and we view this degree apprenticeship as the ideal ‘shop window’ to promote those careers. We’re in competition for staff like never before, so the launch of this course couldn’t come at a better time.

“I would encourage all VFI members to think seriously about nominating staff they feel could benefit from undertaking the degree. The course is designed to allow staff work full-time while gaining their degree over three years. In that sense, it’s a classic apprenticeship but combined with a degree qualification,” he concluded.

The course will commence on 27th April and enrolment is now open. Employers can register their interest here.

For more details, please read the course brochure.

 

 

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