In the last few years the Competition has worked to build up the pedigree of its judges and ensure they’ll have direct buying responsibilities and understand the disciplines by which certain spirits are chosen to go on a drinks or cocktail list or not.
As the competition is focused on quality, design, packaging and value-for-money it requires judges that have the professional experience of analysing spirits in all aspects of their commercial competitiveness.
Points are allocated in all these key areas to come up with an overall score that will determine what medal, or not, a particular spirit is given. The Competition is now open for entries.
For any distiller, brand owner or producer, the Competition is an opportunity to have your products assessed by the top Premium on-trade spirits-buyers in the country. The 2022 entry process is now open, so enter your brands. Entries close on February the 28th.