Marketing

Tullamore Dew sales up 9%

Tullamore Dew was a big contributor to the overall growth of parent company William Grant & Sons which reported a rise in post-tax profits of 12.6% to £250.2 million (€281.5m) for the year ended 31st December 2017.
2017 saw Tullamore Dew launch its biggest-ever global ad campaign ‘Beauty of Blend’ which featured in 20 countries across TV, online, social & PR.

2017 saw Tullamore Dew launch its biggest-ever global ad campaign ‘Beauty of Blend’ which featured in 20 countries across TV, online, social & PR.

The world’s second-largest-selling Irish whiskey brand saw its sales grow 9% to over one million cases with the brand even topping the Irish whiskey market in a number of countries.

Last year the privately-owned parent, which was once again named Distiller of the Year at the International Spirits Challenge, invested €25 million into its Tullamore distilling operation with the opening of a new grain distillery and bottling plant. This brings the total investment by the company up to €100 million there, making it one of the largest employers in the area with a workforce of over 100.

In 2017 Tullamore Dew was awarded Brand Innovator of the Year at the Icons of Whiskey Awards for its dedication to new innovations such as the Tullamore Dew XO Rum Cask, whilst this year the brand won the Worldwide Whiskey Trophy at the International Wine & Spirits Competition for its 18 Year-Old Single Malt – an award not won by an Irish whiskey since 2009.

2017 also saw Tullamore Dew launch its biggest-ever global ad campaign ‘Beauty of Blend’ which featured in 20 countries across TV, online, social & PR.

William Grant & Sons, which bought the brand in 2010, has received the Distiller of the Year award from either the International Wine & Spirits Competition or the International Spirits Challenge 12 times in the last 13 years and the company states that Ireland is now a key base globally, with over 45 people based in its global marketing office on Harcourt Street in Dublin.

 

 

 

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