Marketing

Tomorrow set for ‘Future for Global Travel Retail’ Whiskey webinar

Drinks Ireland|Irish Whiskey is launching the first in a series of Market Insights webinars tomorrow as part of its ‘The Knowledge Still’ programme. 

 

 

Drinks Ireland|Irish Whiskey's first event is an expert panel discussion by webinar on ‘The Future for Global Travel Retail’ taking place at 3pm tomorrow and will focus on expert assessments on the important travel retail/duty-free sales channels in the context of both Covid-19 and Brexit.

Drinks Ireland|Irish Whiskey’s first event is an expert panel discussion by webinar on ‘The Future for Global Travel Retail’ taking place at 3pm tomorrow and will focus on expert assessments on the important travel retail/duty-free sales channels in the context of both Covid-19 and Brexit.

The first event is an expert panel discussion by webinar on ‘The Future for Global Travel Retail’ taking place at 3pm tomorrow and will focus on expert assessments on the important travel retail/duty-free sales channels in the context of both Covid-19 and Brexit.

Sales of Irish whiskey in Global Travel Retail reached 679,600 cases in  2019 but this figure is expected to have fallen significantly when the 2020 sales figures are in.

 

Eight Market Insights events planned

The representative body for the Irish whiskey industry plans to run at least eight events throughout the year as part of its new Market Insights series aimed at giving member companies access to expert presentations and discussions on consumer and trends in established markets as well as key issues in emerging markets.

The second event in the series, ‘Introduction to East African Markets’, takes place on the 4th of March.

The Association will be working with interested member companies to advance market access and promotion initiatives in the markets featured in the series.

“Our Knowledge Still programme has become well-known over recent years for offering workshops and support to Irish whiskey companies and staff on a range of technical matters,” stated Drinks Ireland|Irish Whiskey Head William Lavelle, “We’re now extending this to offer important market insights on both established and emerging markets with a view to supporting further Irish whiskey export growth and market diversification. This is even more important as Covid-19 has prevented our members from being able to visit markets.”

Tomorrow’s webinar will feature a panel of senior buyers from leading international travel retailers as well as experienced travel retail experts from within the spirits industry.

The discussion will be moderated by the Chairperson of the Drinks Ireland|Irish Whiskey Trade & Promotion Committee Denis O’Flynn of Clonakilty Distillery.

 

 

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