Tesco alcohol sales down €3.7m

In contrast to the grocery market as a whole which has experienced a stabilisation of prices, high inflation rates of between 5% and 7% have driven value into the take-home alcohol market with an increase in sales of 5.1% this year according to the latest figures for the 12 weeks to the 17th August from Kantar Worldpanel.

As a result, the average price per litre has increased by 24 cent year-on-year, driven largely by an increase of 64 cent in wine.

In order to counteract these price pressures, shoppers have responded by purchasing less volume this year. They’re making fewer trips to the wine and cider fixtures year-on-year whereas in beer they’re continuing to purchase as often but are putting less in the basket on each occasion states the researcher.

Shoppers have increased their promotional purchasing, taking greater advantage of both money-off and multi-buy offers to help further reduce their spend.

Consumers have also continued to move to the discounters for alcohol purchasing year-on-year. Aldi has gained 2.5 share points, attracting 65,000 new shoppers to the fixture in-store and now holds 10.9% of market sales. Lidl has also gained, up 0.2 share points to 10.2% of value through getting an extra €4.50 from their shoppers year-on-year according to Kantar Worldpanel.

Tesco has come under most pressure in alcohol, with its value down by €3.7 million as fewer shoppers buy into the category with them this year.

Dunnes and SuperValu have increased value sales, gaining footfall and also getting shoppers to spend more on each trip year-on-year.