Created in 1996 by McCormick Distillers Inc, research indicates that women between 25 and 34 represent the greatest potential to consume this product.
In Europe, it was launched in 2000 and in the past 12 months more than 4000,000 bottles have been sold. The UK and Scandinavia represent its largest European markets.
It has enjoyed extensive PR coverage in the UK where it has been promoted in various publications including Elle Magazine and the Evening Standard Newspaper.
Tequila Rose’s PR campaign has been seen by eight million readers.