Marketing On-trade

Team-up for Bols Around The World

To celebrate over a decade of the Bols Around The World competition, Lucas Bols has mixed things up in 2019 by inviting bar teams to participate, for it believes that at the end of the day it takes a talented team to create a remarkable cocktail experience.

Participating bar teams are to create a unique recipe and creative theatrical concept using one or more products from the complete Lucas Bols Global Portfolio (Bols Genever, Bols Liqueurs, Bols Vodka, Damrak Gin, Galliano, Passoa, and Vaccari). Teams will post a video of their bar team bringing to life their concept and recipe on their social media channels. Entries will go through two rounds of judging, the first by the Lucas Bols Global team, the second by industry icons Alex Kratena (top bar industry influencer and Founder of P(OUR)), Boudewijn Mesritz & Lydia Soedadi (Founders and Owners, Tales & Spirits Amsterdam, listed number 35 by The World’s 50 Best Bars 2017) and Steve Schneider (Partner and Principal Bartender, Employees Only in NYC & Singapore). The six finalist bar teams from North America, Eastern/Central Europe, Western Europe, Asia Pacific, South/Central America and Africa/Middle East, will be flown to Amsterdam to compete in the Grand Finale on Wednesday 19th June 2019 and the winning bar team will receive a trip for up to three members of the team to one of the following cities: Berlin, Cape Town, Dubai, London, Mexico City, Moscow, New York, or Tokyo (see Rules & Regulations for more information). “We’re excited to give this 10th edition a twist by tapping into the creative energy of bar teams,” says Huub Van Doorne, Lucas Bols’ Chief Executive, “At Lucas Bols, we strongly believe in the power of team spirit and we look forward to the inspiration BATW 2019 will bring to the bartending community.” Over 2,000 bartenders entered the 2017 BATW competition from 75 different countries at which Jessica Mili from Toronto, Canada, was crowned Bols Around the World Champion 2017 and Bols Genever Pioneer following a sold-out finale event on Bols Geneverstreet in the heart of Amsterdam. Registration on is now open and the competition begins on 7th January 2019.  Any questions regarding the competition can be directed to  

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