From the Orchard to the Big Apple
Northern Ireland drinkers are being given a chance to win the trip of a lifetime to New York City. Launching the campaign are Tia Demirbas (left) and Olivia McAleenan, brand manager for United Wines, the company that distributes Orchard Thieves in Northern Ireland.
With Independence Day in the USA just around the corner (4 July), Northern Ireland drinkers are being given a chance to win the trip of a lifetime to New York City, thanks to a new summer promotion from Orchard Thieves.
Running exclusively in Northern Ireland across the hot summer months, the ‘Take a Bite Out of the Big Apple’ campaign invites customers to cool down with a refreshing pint of Orchard Thieves and scan the in-bar QR code for their chance to win a trip to NYC.
The promotion will run in participating pubs and bars across NI until September, with venues also competing for a trip to ‘The Big Apple’ as part of a trade incentive rewarding top performance, growth in cider sales, and social media engagement.
“With the World Cup taking place in America, and Independence Day coming up this Saturday (4 July), there are a lot of eyes on the USA this summer,” said Olivia McAleenan, brand manager for United Wines, the company that distributes Orchard Thieves in Northern Ireland.
“With this in mind, we’re thrilled to launch this amazing campaign in Northern Ireland and give our customers and trade partners something really exciting to get behind this summer. There are few destinations in the world as iconic as New York City so we’re sure that the chance to win a trip there will create a real buzz in bars across the province.
“Cider is the perfect summer drink and we’ve already seen a spike in sales on the back of the recent heatwave we’ve all been enjoying. So we’re now urging all those cider fans out there to ‘Take A Bite Out Of The Big Apple’ and enjoy a refreshing pint of Orchard Thieves – it might be their ticket to visit the city that never sleeps!” she added.
Participating venues will feature eye-catching point-of-sale materials designed to bring the New York theme to life and encourage customers to get involved. A list of participating venues can be found at https://unitedwines.co.uk/take-a-bite- out-of-the-big-apple-with-orchard-thieves/.
Cider is now worth £2 billion annually* in UK pubs and bars, with sales increasing by 3.5%* year-on-year, making it the second fastest growing drinks category in the on- trade. Cider drinkers are also becoming more loyal, with serves per occasion increasing by
19%* year-on-year.
* All stats are taken from… https://heinekenreports.pagetiger.com/cider26/
