Marketing

Taste the summer

It’s that time of the year again where people are more inclined to socialise on a whim and a particularly nice weekend can be extremely lucrative for the drinks market. It’s important that you have the right products ordered to keep abreast of new trends. Drinks Industry Ireland has compiled a selection of some of the most on-trend products and the old reliables that your customers will be looking for this summer season

As we approach the summer season, CGA by NielsenIQ research has revealed the value of the season and the key trends to follow. No surprise is that lager’s summer growth comes at the expense of sub-categories like stout, which loses 1.2 percentage points. When the sun is out, many spirits drinkers turn to light choices like gin & tonics. Gin grows its share of total spirits sales by 1.8 percentage points over the summer, while whiskey and vodka lose 0.9 and 0.7 respectively. Spirits like rum and tequila can also be expected to perform well during the summer, given their growing popularity and their versatile serving options.
Wine loses 1.2 percentage points of drinks share in the summer, but white and rosé are really popular choices. They grow their splits of the wine market by 2.8 and 1.1 percentage points respectively—at the expense of red wine, which loses 3.7. Sparkling wine has performed well since lockdowns ended, and should enjoy a decent summer.
CGA’s Mixed Drinks Report shows how consumers’ cocktail choices change with the seasons. More than two in five (43%) choose their options based on the time of year, and nearly two thirds (62%) prefer different flavours. Spritzes are a particularly good bet for the summer, with just over three quarters (77%) of consumers choosing them at least occasionally. With this information in mind, you can ensure that you are all set to take advantage of the summer

Ireland’s original cider

From 28 May consumers will start to see Bulmers promotional packs* appearing in stores, nationwide

Bulmers will be rolling out an exclusive off-trade competition this summer. From 28 May consumers will start to see Bulmers promotional packs* appearing in stores, nationwide. This latest campaign by Bulmers will be offering consumers the chance to win 100’s of music prizes, all summer long! To be in with a chance to win one of the many prizes up for grabs, pick up one of the promo packs of Bulmers, scan the QR code and enter the unique code on promo packs. Entries close the 28 August.
*Promo packs include Bulmers 8-pack Original & Light Cans, Bulmers 12-pack Original Bottle, Bulmers 20-pack Original & Light bottle packs. Entrants must be 18 years or over. Full T&Cs available at bulmers.ie.

Anyone for a Martini?

Tia Maria Cold Brew was designed for the Espresso Martini

The Tia Espresso Martini has been the classic evening pick-me-up since its creation in the 1980s. Tia Maria is the must-have ingredient for this classic cocktail. It’s as delicious today as it’s a cocktail. It’s as delicious today as it’s
always been. Tia Maria has been a favourite for coffee cocktail lovers the world over and it was even used in the very first Espresso Martini recipe over 40 years ago, by creator Dick Bradsell. Multi Award winning, Tia Maria Cold Brew is designed for the Espresso Martini. It is a sweet liqueur with a strong coffee character and a complex aromatic structure. Perfectly balanced, Tia Maria is made with Madagascar vanilla, Jamaican rum, and 100 per cent Arabica coffee beans. Tia Maria has a classic roasted, full-bodied, and rich taste. An exclusive cold brew extraction process gives it its distinctive intense coffee aroma, which is followed by notes of chocolate and pipe tobacco, caramelised cane sugar and vanilla. Learn how to make the perfect Espresso Martini!
All you need is:

25ML Tia Maria, 25ml vodka, single or double shot of espresso and coffee beans to garnish. Fill a martini glass with ice and set aside to chill. Pour Tia Maria, vodka and espresso into a cocktail shaker. Fill the rest of the shaker with ice. Shake the ingredients together. Empty the martini glass of ice. Pour in the contents of the shaker using a strainer and sieve into the glass. Finish with three coffee beans. Check out TiaMaria.com for more cocktail inspiration. Tia Maria is distributed by Barry & Fitzwilliam.

The world’s favourite Italian liqueur

Often enjoyed with cola over ice and a slice of lime, Disaronno is versatile and is used as a key ingredient in cocktails

Disaronno is an Italian style icon: smooth taste, unmistakable aroma, unique and distinctive design of the bottle, original square cap and the golden label that adds a sense of contemporary elegance and style. Disaronno is the proud ambassador of the endless Dolce Vita, telling a story through the iconic postcards of the Italian beauty, thanks to a new world of reference. Disaronno captures the senses with its amber colour, rich aroma and incomparable taste which has made it the world’s favourite Italian liqueur. It has a sweet and fruity character, complemented by a warming sensation. The taste is intense, and has a persistent fragrance that remains unchanged even with the addition of ice. Widely enjoyed with cola over ice and a slice of lime, Disaronno is versatile and has an unmistakable
taste when used as a key ingredient in cocktails. This summer, enjoy a light and refreshing Disaronno Fizz, a refreshing, low-alcohol drink with a distinct character. The original taste and unmistakable aroma of Disaronno are combined with fizzy soda bubbles and fresh lemon juice for a refreshing and thirst-quenching cocktail.
To make this simple cocktail at home, simply pour 45ml Disaronno over ice, add a squeeze of fresh lemon juice and top up with soda water. Stir and garnish with lemon zest. Disaronno is distributed by Barry & Fitzwilliam.

Zesty

Passoã is a passion fruit liqueur with a full-bodied sweetness that brings a twist and burst of zest to the palate. Made with real passion fruit from Brazil, Passoã is unmistakably tickled red with an intensely stimulating flavour.
It is the ideal ingredient for simple mixes, easy to make, drink and share. It is the perfect way to add a little passion to your favourite classic and frozen cocktails, with Passoã there are no boundaries to the delicious drinks you can make. Passoã was created over 30 years ago. Since then, the distinguishing black bottle has become a household name amongst the cocktail novices. Cocktail parties at home are not complete without it. With an ABV of 20%, Passoã is a great low alcohol option, also when served with tonic water or ginger ale. Or the hero cocktail, our favourite the original Porn Star Martini! Passoa is distributed by Barry & Fitzwilliam.

Cornerstone of cocktails

Cointreau has launched a redesigned version of its liqueur bottles, which are now made from “two-thirds recycled glass”. Describing the brand refresh as the most momentous of its kind in 140 years, both the bottle and the label have been altered. As well as looking to boost its sustainability credentials by using recycled glass, convenience
and practicality were also a consideration when redesigning the bottle. The bottle has been made “four millimetres taller to facilitate its grip” and make it “easier to hold”. Similarly, the newly textured cap “provides better grip for an easier twist-off” while simulating the skin of an orange. However, the bottle still displays traditional design features such as the Cointreau medallion. Spirit lovers, both past and present, recognise Cointreau as a core building block in premium cocktails creation. Cointreau is the cornerstone of more than 350 internationally renowned cocktails such as the Margarita, Sidecar and Cosmopolitan. It enhances your cocktails with its perfect balance. Check out cointrau.com for some cocktail ideas. “A masterpiece crafted through the unique distillation of all-natural sweet and bitter orange peels, resulting in a crystal clear liqueur that strikes the perfect balance between sweetness
and freshness”. For more than 30 years, the finest orange peels are carefully selected by master distiller, Carole Quinton, to create the definitive orange liqueur. Cointreau is distributed by Barry & Fitzwilliam.

The eagle has landed

Wingman is a smooth ride of mellow tropical fruits, piney notes and sharp citrus aroma

Brewdog has just launched its newest, most sessional IPA – Wingman. When you’re looking for a complex, interesting and infinitely drinkable session IPA, Wingman has your back. Citrus. Biscuity. Fruity. A maverick of a session IPA, Wingman is a smooth ride of mellow tropical fruits, piney notes and sharp citrus aroma. Refreshing, infinitely drinkable and with a steady boozing altitude of 4.3%, you’ll want to keep Wingman by your
side all night long. Prepare ground control. Refreshment incoming. Sales for Brewdog are at an all time
high, and we see Wingman as the next summer favourite. Welcome Wingman to the stage, a session IPA that’s sure to be your new go-to. Brewdog is distributed by Barry & Fitzwilliam.

Double matured from Royal Oak

The first in this collection was released in late 2023, is the award-winning Single Pot Still Small Batch

Discover The Busker Small Batch Double Aged Collection. The Busker Small Batch Whiskeys are double matured by using a limited number of casks accurately selected by the team in Royal Oak Distillery, Co. Carlow. These exclusive releases are the best expression of what the RoyalOak Distillery has to offer within the premium category.
The first in this collection was released in late 2023, is the award-winning Single Pot Still Small Batch. Double aged in Bourbon and Oloroso Sherry Casks, and non-chill filtered to preserve the taste and aromas. Tasting Notes include fruit notes, raisins sultanas, prunes and figs, warming spice ginger and cinnamon. Long, smooth and mellow finish. On the nose, the Single Pot Still gives leathery, profoundly rich, complex, robust, fresh pipe tobacco, aromatic, rounded and perfectly balanced aromas. Best enjoyed neat, or on the rocks. The Small Batch Single Pot Still has won Gold at the San Francisco World Spirits Competition 2023, Silver at the World Whiskey Awards 2024, and 93 points in the Ultimate Spirits Challenge 2023. With a new take on the packagingside, the Small Batch Single Pot Still is corked, and has the Royal Oak Distillery embedded into the glass, this new look will be what we see for the Busker Premium Single range later this year. The Busker is distributed by Barry & Fitzwilliam.

Going Loko

Four Loko is the number one RTD brand in total convenience with 16.% value share

Prepare your taste buds for an electrifying journey as Four Loko unveils its latest flavour sensation: Pink Melon. Set to debut this June, Pink Melon is poised to redefine refreshment with its bold fusion of fruity flavours and unmistakable Four Loko flair. With the arrival of Pink Melon, Four Loko invites consumers to  embark on a tantalizing adventure that promises to delight the senses and elevate the summer experience. Crafted with precision and passion, Pink Melon embodies the brand’s commitment to innovation and pushing the boundaries of flavour exploration. This commitment can be seen in the brand’s recent success with Four Loko being the #1 RTD brand in total convenience with 16.% value share. This is also in line with Four Loko being the #2 RTD brand in total market with 14% value share. The newest edition to Ireland’s most outgoing RTD brand is drawing

inspiration from the vibrant hues of summer and the luscious sweetness of summer time, Pink Melon delivers a burst of invigorating taste that’s as refreshing as it is exhilarating. Whether enjoyed ice-cold on a scorching day or mixed into creative cocktails for a night out, Pink Melon offers versatility and excitement in every sip.

Savour summer spirit

Glendalough Gin forages and distils year-round with Ireland’s only fulltime forager, Geraldine Kavanagh

This summer, we encourage you to slow down, and savour how beautiful life is when nature and summer come together as one. Its why Glendalough Gin forages and distils year-round with Ireland’s only fulltime forager, Geraldine Kavanagh. Slowly, carefully, they create a gin from those wild plants Geraldine hand-picks each day from the Wicklow mountains around the distillery in Co. Wicklow. This creates a gin that offers a flavour as fresh and vibrant as a summer day

yet deep and rich. Its why every sip of Glendalough Gin invites you to savour summer spirit. Freshly Foraged Botanical Irish Gin. Distributed with the same attention to detail by DrinksGenius.ie.

Bringing sunshine to your G&T

Brazilian pineapple brings sunshine and zest to the classic G&T

Discover a new taste of the refreshingly exotic this summer with the launch of Drumshanbo Gunpowder Irish Gin with Brazilian Pineapple from The Shed Distillery of PJ Rigney.

Exotic layers of fresh citrus, oriental botanicals and Gunpowder tea with subtle hints of Brazilian pineapple bring sunshine and zest to the classic G&T and the deliciously tropical in al fresco cocktails on warm summer evenings

Distillery of PJ Rigney in Drumshanbo, the home of Drumshanbo Gunpowder Irish Gin, Drumshanbo Single Pot Still Irish Whiskey, Drumshanbo Gunpowder Irish Gin with Sardinian Citrus, Sausage Tree Pure Irish Vodka and other extraordinary The Shed Distillery brands.

Drumshanbo Gunpowder Irish Gin is one of the fastest-growing gins in the world, available in over 90 countries from London to New York, Sydney to Cape Town and employee numbers have now risen to over 100 at the family-run business.

Drumshanbo Gunpowder Irish Gin with Brazilian Pineapple comes hot on the heels of the “Spirit Brand of the Year” win at the Wine Enthusiast Wine Star awards in San Fransico, Drumshanbo Gunpowder Irish Gin.

The eye catching yellow and green ombre bottle is sure to grab the attention and delight customers. Already available online through the Shed Distillery, it will hit shelves in Dunnes Stores, Tesco, and select SuperValu outlets, as well as key independent retailers. RRP €39.95.

Join the Ahhh-cademy

The Heineken Ahhh-cademy is a three-year training initiative for Irish bar staff

Heineken Ireland is investing €1 million in the Heineken® Ahhh-cademy, a new three-year training initiative aimed at supporting the on-trade industry in Ireland. It will be delivered in six locations across the country, with 46 training sessions scheduled for the first year.

Heineken Ireland has collaborated with educational experts to develop this groundbreaking training programme specifically for newer entrants to the bar trade with a significant focus on experiential delivery or gamification, to create a more engaging and competitive learning experience. Participants will receive training in bar fundamentals, highlighting the rewarding and transferable skills gained from working in the bar industry. A combination of fast-paced storytelling and app-based tablet responses for participants is designed to make the course fun and engaging. All participants will receive a certificate signed by Heineken Ireland’s Irish Master Brewer PJ Tierney and Global Master Brewer Williem van Waesberghe.

The programme is aligned with the Heineken® latest marketing campaign, ‘Ahhh, That’s Refreshing!’, which celebrates the quality and satisfaction of enjoying a pint of Heineken® and the

brewing quality and premium credentials of the beer.

The first instalment of the training programme will take place in:

  • Dublin – 13 – 16 May, 27 – 30 May and 10 – 13 June
  • Galway – 25 -26 June
  • Cork – 1 – 4 July
  • Kilkenny – 9 July
  • Limerick – 16 – 18 July
  • Sligo – 25 July

To sign up, publicans can contact their local Heineken sales representative.

Stray from the herd

Hinch’s premium whiskey cocktails are poised to become staples on your menus

The great Irish elk, known for its imposing antlers and symbol of resilience, is at the heart of Hinch Distillery’s ethos. This majestic creature, once revered in ancient art, reflects the audacity and innovation that Hinch brings to the spirits industry.

Rooted in a serendipitous discovery of ancient elk antlers in Lough Neagh, Hinch Distillery harnesses this profound connection to shape its distilling processes and offerings, blending each bottle with a sense of grandeur akin to that of the elk. Their commitment to sustainability and excellence is evident in their core values: to think big, take risks, work hard, and be kind, which translate into every aspect of our operation.

For their trade partners, Hinch offers more than exceptional whiskey. It represents a chance to feature uniquely Irish, authentic spirits that

stand out for their heritage and innovation. Their motto, “Stray from the Herd,” appeals to those who seek distinctiveness in their offerings, inviting them to explore beyond the ordinary.

As we approach the summer season, Hinch’s premium whiskey cocktails are poised to become staples on your menus. Their cocktails include:

Hinch Ballyapple cocktail

 – Hinch Ballyapple: This refreshing cocktail blends the sweet and bitter notes of Armagh apples with the robust flavours of Hinch 5 Year Old, perfect for a summer’s day.

– Hinch Irish Ramble: Inspired by the classic bramble cocktail, this drink takes you on a journey through fields with its blend of Hinch 5 Year Old and blackberry, offering a unique twist on a traditional favourite.

These cocktails not only offer your customers a taste of Irish luxury but also a connection to a brand with deep-rooted heritage and an eye towards sustainability. Carrying Hinch allows you to offer a product that is both premium in taste and rich in story—an invitation to “Stray from the Herd” and embrace a whiskey that is as distinguished as the majestic Irish elk itself.

From Ireland, with love

Le Grá is crafted in Dublin using 100% Irish ingredients

Le Grá Premium Irish Craft Lager is a golden elixir that captures the pure spirit and enchantment of the Emerald Isle in every sip. Brewed with an unwavering passion for Irish heritage and craftsmanship, this authentic lager celebrates the magic surrounding ancient Irish traditions and symbolism.

At the heart of Le Grá’s iconic brand is the lucky four-leaf clover, representing the virtues of faith, hope, love, and the enchantment within that have guided the Irish people for generations. But this is more than just a logo – real shamrocks are infused into each batch during the brewing process, instilling a touch of ancient Irish fortune into every bottle.

Crafted in Dublin using 100% Irish ingredients, Le Grá boasts a rich, smooth taste with subtle fruit notes and an incredibly crisp, refreshing finish at 4.5% ABV. As the legendary Blarney Stone bestows the gift of Irish eloquence, a pour of this premium lager has a way of inspiring warm conversations and laughter to flow among friends, new and old.

So go ahead, pour yourself a glass of Le Grá, and let the pure magic of the Emerald Isle come to life. As the saying goes, “Ó Éirinn Le Grá” – From Ireland, with love.

Matured four ways

Jillian Vose created Outwalker, a blend of fine single malt, grain and pot still Irish whiskeys uniquely matured four ways

Outwalker, the new Irish whiskey brand launched last year has just scooped double gold awards at the prestigious San Francisco World Spirits Competition 2024, and notched up an impressive total score of 95/100.

The WSC, which is the largest competition of its type in the world, attracts entries from major international brands to bottlings by niche craft producers. What’s more, tastings by the judges are carried out blind – which makes the results both impartial and credible.

Indeed, receiving a medal from the competition is considered a critical next step for any producer hoping to earn recognition in the industry.

Outwalker is the brainchild of four passionate Irish whiskey experts: local hotelier and entrepreneur Adrian McLaughlin; business consultant, broadcaster and ex-Ireland rugby international Darren Cave; Sean Muldoon, the creative driving force behind New York’s famous Dead Rabbit, which was twice named World’s Best Bar; and Jillian Vose, recognised as one of the world’s best cocktail authorities.

Sean and Jillian are currently working on opening their own eagerly awaited new bar, Hazel & Apple in Charleston, South Carolina.

It was Jillian Vose who created Outwalker, a blend of fine single malt, grain and pot still Irish whiskeys uniquely matured four ways – in ex- Oloroso sherry, burgundy, rye and virgin American oak casks.

As Adrian McLaughlin says, “A result of this kind is rare for a new whiskey brand like ours, so this is a testament to the extraordinary skill and expertise Jillian brought to the task. And as if further proof were needed, we’ve now got the medals to show for it.”

Successful little Rascals

Rascals has unveiled a new pink lemonade 4% sour ale

Gold and silver medal winners at the 2024 European Beer Challenge Rascals Brewing, based in Inchicore, have added an ideal summer offering to their core beer range. Having recently switched their can size from 330ml to 440ml, Rascals also unveiled a new pink lemonade 4% sour ale. The beer is made with hibiscus flower, lemon zest, and a hint of raspberry puree. Tangy, zesty, and refreshing, it showcases hibiscus’ distinct fruity tartness with a subtle raspberry sweetness. Floral aromas of rose petals

ensuring a thirst-quenching summer-style brew.

With its roots firmly planted in Dublin 8, Rascals has carved out a niche for itself among beer enthusiasts and locals alike. Established on the principles of creativity, quality, and community, this brewery continually pushes the boundaries of traditional brewing, crafting innovative and distinctive beers, from hoppy IPAs to rich stouts and everything in between. Their brewery, bar, and pizza restaurant in Inchicore has become something of a local hub as well as a mecca for beer fans in Dublin and beyond. Now hosting three different beer festivals across the calendar year, Rascals is celebrating 10 years in business this year and they promise a raft of exciting collaborations and events to mark the milestone.

Roe & Co launches Roe & Co Flor Single Grain Irish Whiskey

Roe & Co Flor Single Grain Irish Whiskey is their first permanent single grain release

Roe & Co, proudly unveils its latest innovation – Roe & Co Flor Single Grain Irish Whiskey. This exceptional 14-year-old single grain expression is inspired by the age-old biological maturation of fortified wines from the Jerez region. Roe & Co Flor marks the brand’s first permanent single grain release.

Taking inspiration from Bodegas in the Jerez region Roe & Co have produced a whiskey that reimagines the possibilities of Irish Whiskey to marry its crafted 14-year-old Single Grain whiskey with the influence of select sherry casks that used a biological maturation process. Roe & Co Flor is meticulously finished in Fino and Amontillado Sherry casks which used a biological aging process. Amontillado casks followed a dual aging process, biologically and oxidatively; while the Fino casks solely followed a biological aging process. The casks have been hand-selected to create a crafted whiskey with a light flavour profile and notes of nuts, citrus and orchard fruits.

In the biological aging process of these wines, the Veil de Flor, or the Flor, is a thin layer of naturally occurring yeast that forms on top of the wines while they are resting in the cask. The Flor (meaning Flower in Spanish), not only acts as a protective barrier, preventing oxidisation of the wine, but also creates a more dynamic natural aging process to produce lighter, sweeter flavour wines, creating the perfect partner casks to finish our Roe & Co 14-year-old Single Grain Irish Whiskey.

Commenting on the launch, Roe & Co representative, Lora Hemy, says: ‘Roe & Co is excited to release the first Single Grain expression, Roe & Co Flor Irish Whiskey, the latest innovation that will be a permanent addition to the Roe & Co family. This expression allowed us to experiment with an innovative process that was extremely rewarding. By taking a different approach and gathering inspiration from the Jerez region, we’ve crafted a vibrantly bold whiskey infused with character. The Veil de Flor’s protective qualities and natural aging process underlie this exceptional whiskey, providing a unique flavour profile that is both delicate and profound.’

The release of Roe & Co Flor comes at a time when the demand for Super Premium and Ultra Premium Irish Whiskey expressions is surging and we’re seeing lots of growth across key markets.

The non-chill filtered Roe & Co Flor 14 YO Single Grain Irish whiskey is a vibrantly bold Irish Whiskey and is bottled at 46% ABV. It will be available via Roe & Co Distillery and key outlets in Ireland, Northern Europe, and Global Travel markets late May/ early June 2024, with a RRP of €95.

Shortcross launches a pair of unique Irish whiskeys

The distillers of Shortcross Irish Whiskey & Gin have revealed the latest expressions of Shortcross Irish Whiskey. These new Irish Whiskey’s where distilled, matured and bottled at Rademon Estate Distillery, which was founded by husband and wife team David & Fiona Boyd-Armstrong, and was the first new distillery in Northern Ireland in over 100 years to release their own whiskey.

The first new expression is the Shortcross 7 year old Cognac & Orange Liqueur Cask Single Malt Irish Whiskey. A whiskey whose journey began in early 2016 when the distillery secured its first batch of peated malted barley. This malted barley was then mashed, brewed and double distilled on the distilleries copper pot stills.

Rademon are the first distillery in Northern Ireland to produce peated Irish whiskey in over two generations, Director of Distilling & Blending David Boyd-Armstrong describes the journey to get to that point as quite an adventure. “When we first approached our malt suppliers with a request for peated malt they each in turn told us that we were crazy, that’s not what you want to be doing, and that no one wants peated or smoky Irish whiskey. Of course, the irony now is that peated or smoky Irish whiskey is one of the hottest areas of the category.”

These new Irish Whiskey’s were distilled, matured and bottled at Rademon Estate Distillery, which was founded by husband and wife team David & Fiona Boyd-Armstrong

Distilling the peated malted barley was one thing but then David wanted to use a cask no one had used before in the Irish Whiskey industry “Speaking to several of the cooperages that we use we told them that we were seeking a cask type that would be distinctive and unique, and while they suggested several different types I noticed something that they hadn’t suggested which was an ex-Cognac & Orange Liqueur Cask. Instinctively, I knew this could work really well, and in my mind, I had this concept of a smoky chocolate orange style whiskey.”

Limited to less than 1,000 bottles annually this expression is bottled at 70cl / 46%abv. RRP £65.00GBP / €75.00

Launching alongside the above whiskey is a second new expression. The second new Shortcross 5 year old Distiller’s Duo Irish Whiskey, blends Shortcross Single Malt and Shortcross Single Pot Still Irish whiskey’s together to create a blend that show cases the distillery’s character. The new whiskey has been aged in a combination of ex-bourbon and virgin American Oak (Quercus Alba) casks.

David describes the journey to create this expression “Crafting the Distiller’s Duo has been a real testament to the quality of the Irish Whiskey we produce here at Rademon Estate Distillery. We always look to see how we can take our Irish Whiskey and create something truly unique, and by combining our Single Malt and Single Pot Still Irish Whiskey’s together we are able to amplify the favours and aromas of the malt and combine the with the spice and lush mouthfeel of the pot still to create a whiskey that we believe showcases our distillery character in the finest way possible. Uniquely this is also the first time that this blend has been created where both whiskey’s have been distilled and matured at the same distillery.”

This is a core expression and bottled at 70cl / 46%abv. RRP £55.00GBP / €55.00 7 May 2024 SXW-PR-24-01

Tequila Rose launches chilled dispense machines for the Irish on trade

The new machine is a dispenser of the perfect ‘ice cold shot’ which is the recommended serve of Tequila Rose

Tequila Rose will be launching a new branded chill machine this June across Ireland, the UK and selected countries around mainland Europe (see image attached). You will see these machines across key venues in Ireland and in Stonegate venues in the UK. The machine is a dispenser of the perfect ‘ice cold shot’ which is the recommended serve of Tequila Rose strawberry cream liqueur. There is a temperature gauge at the front that makes it easy to monitor. With a simple press of the lever, the pink liquid is released at the ideal temperature of 2 to 5 degrees celsius. Rather than having to keep the bottle in the fridge, out of sight, this machine will stand out on the bar with its eye-catching visuals.

Tequila Rose has grown significantly in the last five years and is now the best-selling Strawberry Cream Liqueur globally, selling over 6 million bottles in 2024. In Ireland the brand has doubled its volume every year for the last five years and is now available across all retail & wholesale outlets nationally.

Tequila Rose will be taking part in a retail promotion in the coming summer months. This will include a competition to be in with a chance to win a 3-day trip to Ibiza for two people. Keep an eye out in stores to enter.

Tequila Rose is imported exclusively in Ireland by MCM Spirits Ltd (MCM Brands). For more information contact: paul@mcmspirits.com.

Powerscourt Distillery takes home the gold

Powerscourt Distillery’s 21 Year old Fercullen Single Malt earned the coveted Double Gold at the prestigious San Francisco World Spirits Competition (SFWSC)

Powerscourt Distillery continues its legacy of excellence with resounding victories at the prestigious San Francisco World Spirits Competition (SFWSC). Celebrated for its commitment to crafting exceptional spirits, Powerscourt Distillery has once again proven its mettle on the global stage, clinching top honours at this esteemed event.

The SFWSC, a respected institution in the spirits world since its inception in 2000, attracts nearly 5,000 entries annually, making it the oldest and largest competition of its kind.

This year, Powerscourt Distillery’s 21 Year old Fercullen Single Malt earned the coveted Double Gold, while their flagship blended whiskey, Fercullen Falls, secured a Gold medal. Additionally, the distillery received two Silver medals for the Fercullen 15 Year old Grain and Fercullen Single Malt, further affirming its commitment to crafting unparalleled spirits.

“We are immensely honoured to receive such prestigious recognition from the San Francisco World Spirits Competition,” said John Cashman,

head of Brand & NPD at Powerscourt Distillery. “These accolades underscore our unwavering dedication to producing whiskies of the highest calibre, and we share this achievement with our exceptional team and loyal supporters.”

For more information about Powerscourt Distillery and its award-winning whiskies, visit www. powerscourtdistillery.com. Fercullen Falls blended Irish Whiskey is available in-store now and has an RRP of €38. For all inquiries contact trade@powerscourtdistillery.com

Made for summer, made for sharing

Fercullen Falls blends 50% single grain and 50% single malt, distilled at Powerscourt Distillery

At the home of Fercullen, they prioritise taste in their whiskeys, ensuring each sip is memorable. Crafted for sharing, Fercullen Falls embodies perfect harmony, blending 50% single grain and 50% single malt, distilled at Powerscourt Distillery. This unique fusion showcases the distinct style of Powerscourt, with malt whiskey aged in first-fill ex-bourbon barrels and grain in a mix of ex-bourbon and new heavy char oak casks, resulting in a balanced 50/50 blend. Bottled at 43% ABV, higher than standard, it’s ideal for savouring neat or as the base for your favourite summer cocktails. Recently awarded a gold medal at the San Francisco World Spirits Competition, Fercullen Falls is the ultimate choice for summer drinks. Try the refreshing Fercullen Falls Waterfall refresher and explore other thirst-quenching creations with this exceptional whiskey.

Fercullen Falls Refresher

Ingredients

  • 1.2 oz / 35 ml Fercullen Falls Irish Whiskey
  • Dash Soda Water
  • 2 x dashes Angostura Bitters
  • Slice Orange peel for garnish Ice cubes

METHOD

  1. Pour one measure of Fercullen Falls Irish whiskey into a tall glass over ice.
  2. Add 2 dashes of bitters and top with soda water. (Powerscourt Distillery uses Poachers from County Wexford).
  3. Slice an orange rind and gently rim the glass with the rind before

Fercullen Falls blends 50% single grain and 50% single malt, distilled at Powerscourt Distillery Fercullen Falls, our signature blended whiskey is inspired by the iconic Powerscourt Waterfall, which flows close to our distillery in Co. Wicklow. It is a masterful blend of 50% malt and 50% grain whiskeys and is quickly gaining recognition – oering a robust character for drinking neat yet a lighter taste profile that is perfect for mixology. Mix today, your way…. www.powerscourtdistillery.com DII Made for sharing 190x135mm Ad_AW.indd 1 15/05/2024 16:18


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