On-trade

Taste the fun!

Cocktail culture has ensured that tequila is a spirit that you can’t afford to ignore. Drinks Industry Ireland looks at how the most popular brands are staying abreast of current trends

Tequila is experiencing a notable surge in popularity within the Irish market, driven by shifting consumer preferences toward premium and craft spirits. Traditionally dominated by whiskey and gin, Ireland’s spirits sector is now embracing agave-based products, with tequila sales showing steady year-on-year growth. Younger demographics, influenced by global cocktail trends and a growing interest in authentic, high-quality imports, are key drivers behind this trend.

Cazcabel Tequila continues to exceed growth expectations

Cazcabel Tequila is imported exclusively in Ireland by MCM Spirits

Recent IWSR data has revealed that Cazcabel is the number one independent premium Tequila brand outside the US and Mexico, achieving the highest growth rate by an independent tequila brand over the past five years.

Available in over 50 countries worldwide. With a growing presence in key EU markets including Germany, Spain, Italy, Greece, Poland, Portugal, Sweden and Ireland and further afield in Australia.

Cazcabel has also expanded operations in its home state of Jalisco, Mexico, with the transition to a new €4.27m distillery which has increased production capacity and supports the company’s ambition to boost growth globally.

The brand also moved into the global travel retail channel last year.

Imported exclusively in Ireland by MCM Spirits. The brand continues to grow in popularity due to its quality offering and versality of the range. Paul Flynn, sales & marketing manager (MCM Spirits) said “We have been continually growing the Cazcabel brand in Ireland and it is great to see the growth of the brand in other markets as well as our own.”

Cazcabel is a family produced, additive free tequila made with 100% Blue Weber agave grown on Cazcabel’s family estate for a minimum of six years. Cazcabel focuses on growing quality agave that is bigger and with a higher yield than the average, meaning less land is required.

The brand also boasts a large selection of styles and flavours from aged tequila to flavoured tequila liqueur options.

The range is all made using 100% Blue Weber Agave: Cazcabel Blanco Tequila, Cazcabel Reposado Tequila, Cazcabel Anejo Tequila, Cazcabel Coffee Tequila Liqueur, Cazcabel Honey Tequila Liqueu and Cazcabel Coconut Tequila Liqueur.

Cazcabel Tequila is exclusively imported in Ireland & Northern Ireland by MCM Spirits & Liqueurs. All enquiries: paul@mcmspirits.com.

The true spirit of Mexico

For many years, master distiller Arturo Fuentes Cortes dreamed of creating a superior tequila that captured the essence of Mexico. Having perfected the liquid, he needed a perfect brand. The Rooster – a well-known symbol of Mexico – was a natural choice, with the red rooster (the king of roosters) seeming especially appropriate. The shape of the bottle is inspired by the Tequila volcano, which can be seen in all its splendour from the distillery. Made from 100% top quality agave juice, Rooster Rojo® is aged in controlled humidity to ensure a stable and sustainable process. Rooster Rojo has a unique portfolio, as well as its Blanco, Reposado and Añejo expressions, it has a unique Smoked Pineapple tequila, the Ahumado smoked tequila, as well as an artisanal Mezcal made in Oaxaca, perfect for adding new depts and flavours to margaritas, palomas and any other tequila cocktail. Rooster Rojo is distributed by Dalcassian Wines & Spirits.

The word KAH translates to “life” in the ancient Mayan language. Its bottle and spirit are reflective of the Día de los Muertos (Day of the Dead) –the 3,000 year old Meso-American ritual honouring deceased loved ones. KAH’s packaging is inspired by traditional calaveras (sugar skulls) used in Dia de los Muertos rituals to symbolize death and rebirth.

KAH’s distillers transform hand-harvested 100% blue Weber agave into lively Blanco, Reposado, and Añejo expressions.

KAH’s taste profile has received many compliments from tequila connoisseurs, which is confirmed by numerous international awards including The Tequila Masters, The Ultimate Spirits Challenge and The Beverage Tasting Institute.

Kah Tequila is distributed by Dalcassian Wines & Spirits, for more information please contact your Dalcassian Representative or the office on 01 293 7977


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