SuperValu keeps Tesco from top Christmas alcohol spot

Tesco lost share in the off-trade beer and wine market in the Christmas period. In the 12 weeks to 29th December 2019 Tesco’s share fell from 26.9% of the market to 26.0% when compared to the same 12 weeks in 2018 according to recent Kantar figures.

During this period SuperValu grew its share from 27.5% to 29.7% and Dunnes Stores increased its share from 19.1% to 19.9%.

Discounter Aldi on the other hand lost share, going from 8.4% to 8.1%. Lidl too found itself losing share, going from 9.1% to 9.0%.

‘All Others’ also saw their share of the beer and wine market shrink from 7.3% to 6.4%.

Over the course of the year to 29^th December 2019 however Tesco remained top dog in beer and wine sales with a market share of 21.6%, albeit down from 22.0% in the year to 30^th December 2018.

SuperValu’s share also shrunk in the year to 29^th December to 21.4% from 21.8% while Dunnes Stores saw a growth in its share from 22.1% to 22.6%.

Both discounters Aldi and Lidl saw growth to 12.1%  and 11.6% respectively in the year, up from 11.3% for each in the previous year.

‘Others’ saw further contraction in the year from an 11.5% share to 10.7%.