Off-trade

Sparkling wines considerably outpaced table wines this Christmas

Growth in sparkling wine and Champagne considerably outpaced table wine according to Nielsen in surveying its Store Reads for the eight week period to the 27th of December.

 

This showed that value growth for Champagne & sparkling wine was 487% compared to table wine’s value growth of 26%.

But according to Nielsen, “The majority of this season’s incremental sales (78%) are coming from sparkling Cava and Prosecco rather than the more pricey Champagne”.

In the eight weeks to the 27th of December spirits sales were up by 25% compared to the same period in 2019 while beer sales grew 56% with wine sales (including table wine, fortified wine and sparkling wines & Champagne) growing 29%.

According to Nielsen, some 48% of all alcohol growth was from beer.

Despite some on-trade premises being open until Christmas Eve alcohol sales continued to grow ahead of other categories throughout the month which led to alcohol being the biggest contributor to market value growth in the year.

 

 

 

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