Southern Comfort has invited four artists – Dublin’s George Feely(@georgefeely), Clare’s Daithí Ó Drónaí(@daithi), Cork’s Robert O’Halloran(@jarjarjr) and Isabel Bartak-Healy(@izzyshowbizzy) – to each remix a classic New Orleans Jazz sound.
The new campaign, which launched on the 14th of May, is the brand’s latest digital venture, which sees each DJ given the same New Orleans sound sample to remix and create an original track.
Crafted over 140 years Southern Comfort has mastered the definition of easy drinking. The New Orleans-rooted liquor unveiled its ‘Remix the Spirit’ campaign to provide the soundtrack to Summer celebrations.
“What better way to get the Summer started than enjoying our amazing Irish artists’ customised new playlist!” stated Laura Scott, Brand Manager of Southern Comfort with Hi-Spirits Ireland, “Our ‘Remix the Spirit’ campaign was launched to bring people together for a good time through music and the much-loved Southern Comfort brand.
Showcasing the brand’s infectious and playful spirit, Southern Comfort has incorporated Snapchat and Spotify in its latest campaign to show the public what celebrating with Southern Comfort is all about while enjoying it on its own, mixed with soda or in a classic cocktail.
Each DJ’s sound journey will be documented through IGTV and Snapchat. The unique tracks will be available for download on Spotify.
For further information, access to all the ‘Remix the Spirit’ behind-the-scenes content and to listen to the new tracks, follow @southerncomfortireland on Instagram and Spotify.