Marketing

 Smithwick’s launches Smithwick’s Blonde

Smithwick’s has launched Smithwick’s Blonde.

The latest addition to the Smithwick’s product range went into selected pubs and off-licences just before Christmas on tap and in 500ml bottle.

Part of Diageo Ireland’s Brewmaster Product Range, Smithwick’s Blonde (ABV 4.1%) has been developed to deliver the perfect blend of hops and malt and is suitable for any occasion whether it’s a night in the pub with friends or enjoyed with a meal.

With over 300 years of brewing experience and the expertise of nine generations of Smithwick’s brewers, this new ale suits lager and ale drinkers alike with its depth of taste and delicious balance of malty flavour, stated Smithwick’s Brewer Luis Ortega.

“Smithwick’s Blonde is a hugely exciting innovation for us and will add to our existing Smithwick’s range of ales,” he commented, “Blonde will offer lager and ale drinkers a fresh alternative new drink of choice with a delicious balance of hops and malt.”

The launch of Smithwick’s Blonde will be supported Through-The-Line with a new advertising campaign launching this month.

 

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