Smirnoff to launch textured wraps for limited-editions

Smirnoff is to introduce limited-edition bottle wraps for its Lime, Green Apple, Blueberry and Vanilla Smirnoff brand range in the UK and Ireland.

The textured wraps have been designed to feel like fruit skin, bringing to life the look and feel of the flavour within and will be sold in October through Asda in the UK and Dunnes Stores here for a six-week period.

The bottles will then be put on sale in other major supermarkets during November, according to the company which has put a RRP of €19.90 for a 70cl bottle.