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Smirnoff remains top premium spirit

Smirnoff vodka remains top of this year’s Impact Database’s 100 Premium spirits brands worldwide table with an estimated 25.6 million nine-litre cases sold globally last year, a volume figure unchanged from 2013.

Smirnoff vodka remains top of this year’s Impact Database’s 100 Premium spirits brands worldwide table with an estimated 25.6 million nine-litre cases sold globally last year, a volume figure unchanged from 2013.

Despite losing 4.5% of its volume from 19.1 million to 18.2 million cases Bacardi rose one place to second in the Top 100 displacing Johnnie Walker into third place with sales of 17.9 million cases, down 9% from 2013.

Jack Daniels grew sales 1.7% from 11.5 million cases to 11.7 million, pulling ahead of Absolut vodka which sold 11.1 million cases, down 3.3% on the 2013 figure.

Despite a 2% drop in sales to 6.2 million cases Baileys held onto 10th place in the Top 100 Spirits Brands table while Jameson showed growth of 6.4% to 4.9 million cases and in so doing rose two places in the table to 15th.

However when it comes to the world’s most valuable spirit brand worldwide, Impact’s estimated sales figures see Johnnie Walker remaining undisputed king with a sales value of $5.3 billion in 2014, down from 2013’s figure of $5.8 billion. Smirnoff takes second place with unchanged sales of $3.38 billion and Hennessy comes third, selling $3.08 billion, up from $3.02 billion.

Jack Daniels remains in fourth place with sales of $2.7 billion (up from 2013’s $2.63 billion) and Bacardi takes fifth place on $2.46 billion (down from $2.52 billion).

At $1.35 billion Baileys drops one place to 16th and Jameson retains 26th place with sales of $990 million, up from 2013’s sales figure of $920 million.

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