Marketing

Smirnoff launches Blueberry

Smirnoff has added Blueberry to its flavoured vodka range currently comprising Green Apple and Lime.

Carol McHugh, Marketing Manager for Diageo in Western Europe, commented, “Set to hit the shelves just in time for Spring, it’s one of our most popular flavours thanks to its refreshing yet subtle blueberry notes”. Best served with lemonade over ice, she adds.
Blueblueberries, the only natural foods that are truly blue in colour, will not ripen once picked but are available eight months of the year.

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free