Sky ties up with Premier Sports

Sky and Premier Sports have agreed an exclusive channel distribution partnership here which seesPremier Sports’ full suite of sporting fixtures available to Sky customers in Ireland this Summer.

The move follows a previous announcement from Sky last October which confirmed Sky as exclusive distribution partner for BT Sport in Ireland.

Sky will now show every live televised Premier League game (233 games in total, 33 of which will be Saturday 3pm kick-offs exclusive to Irish viewers) “ensuring more money-making opportunities for licensees”.

And Sky’s making other sports available to customers through the new arrangement with Premier Sports. These include action from Serie A, Eredivisie, Schoolboys Rugby, Scottish FA and League Cups, NHL, NASCAR, IIHF Ice Hockey and Champions Hockey League.

Apart from the Premier League, Sky Sports in Ireland is also home to international football fixtures, UEFA Nations League, all the men’s and women’s golf majors and exclusive GAA All-Ireland Championship fixtures.

From this Summer however, through its partnership with BT Sport, Sky customers have access to more sporting events with UEFA Champions League, Europa League, Heineken Champions Cup rugby, Premiership rugby, Moto GP, WTA tennis and world class boxing.

This will be is the first time Sky is able to provide BT Sport and Premier Sports to its customers directly.

The new deal cements Sky as the home of live sport, said David Rey, Managing Director of Sky Business, adding, “It will enable our customers to show all the best sports action on one platform with one single TV subscription.”

Mickey O’Rourke, Chief Executive of Premier Sports, said, “Premier Sports will broadcast 53 Premier League games including all Saturday 3pm fixtures which have become such an important weekly fixture with Irish soccer fans.

“In addition, Premier will broadcast 10 games over St Stephens Day & the 27th December as well as 10 games mid-week in early December.

Further details on pricing and packaging will be announced in coming months.




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