Marketing

Sky Sports to be F1’s exclusive home

Sky has agreed a new broadcast partnership with Formula One Management. In an exclusive new agreement, Sky Sports will be the home of Formula 1 in the UK and Ireland from 2019 to 2024, offering live coverage of every Grand Prix.

The Formula 1 British Grand Prix will be shown simultaneously live on a ‘free-to-air’ channel together with highlights of all other races and qualifying sessions.

Sky Sports F1 will have exclusive coverage of each Grand Prix weekend live for the next three seasons with 21 races live in 2016 beginning with the recent 2016 Formula 1 Rolex Ausralian Grand Prix.

Sky Sports began showing live F1 in 2012 and coverage includes every practice and qualifying session together with live coverage of each race. Customers can enjoy the opinions and analysis from a broadcasting team that boasts three former F1 drivers including 1996 World Champion Damon Hill together with Martin Brundle and Johnny Herbert.

The new agreement builds on the success of Sky Sports F1 since the launch of the award-winning channel four years ago. More than 13 million viewers have already enjoyed its live coverage with many more following F1 racing across Sky Sports’ digital outlets.

Sky Sports won ‘Best TV Broadcaster Award for Outstanding Coverage’ for each of its first two seasons. This year, customers can also enjoy more of the best matches from the Premier League, all four golf Majors and the Ryder Cup, England Test cricket as well as Summer and Autumn International rugby union.

 

 

 

 

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