Marketing

Sky signs 5-year rugby deal

The Rugby World Cup is no more but Sky Sports will continue to show “the very best rugby from New Zealand, Australia, South Africa and Argentina” as part of a new five-year deal with Sanzar. 

With the Southern Hemisphere nations dominating the latter stages of the World Cup, the new agreement provides viewers with at least 150 fixtures a year from the top domestic and international competitions headlined by the annual Rugby Championship.

The new rights further strengthen Sky Sports’ year-round rugby union schedule which includes live action every month of the year with live coverage of the Rugby Championship as well as domestic matches from the Southern Hemisphere featuring Super Rugby, ITM Cup, the Currie Cup and the National Rugby Championship.

As part of the agreement Sky Sports will also show all the home nations on their Summer tours including England taking on Australia down under in 2016 and South Africa in 2018 as well as Ireland in South Africa and Wales against the All Blacks in 2016.

Sky has been a partner of Sanzar for the past 20 years, since the inception of professional rugby in 1996.

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