On-trade

Sky launches new support website

Sky Business has launched MySkySports.com, a new website dedicated to helping licensed customers make the most of sport.

Replacing PreviewLive, the new website provides the customer with support tools and features to help publicans reach new customers and drive their business.

Through a hassle-free log-in, licensees can find a range of new features and tools to help them promote their business, including:

  • New Sky Sports Pub Finder profile: Sky customers’ venues are automatically listed on Sky Sports Pub Finder which pub-goers visit millions of times each year. Through MySkySports.com, publicans can create and edit their pub’s profile to:
  • Promote their own events
  • Advertise what sports they’re showing
  • Add a description of their venue and upload photos

 

  • Online marketing tools: Sky has introduced a selection of new online marketing tools with a range of images for use on websites and social media. They are a          great way to help pubs promote themselves as an official Sky Sports venue and highlight upcoming fixtures to help drive footfall
  • Fixture Planning tool: Using the new MySkySports fixture planning tool, publicans can:
  • Save time and effort: tells publicans what’s on and when so they can plan ahead and make the most of their live sport offering. Sky recommends key fixtures but publicans can also select their own to suit their venue – filtering by sport, competition and date
  • Print-off sports plans: publicans can print off their planners to share with staff, making it easier than ever to plan the schedule for the week ahead.
  • Marketing Hub: On MySkySports publicans can access marketing materials quickly and easily, including:
  • Posters: they can save time by choosing from a range of ready-made designs available to download free, or create customised posters using simple templates that can be tailored and printed on the spot
  • Printing service: Sky’s printing service guarantees a professional finish, delivering POS directly to their door
  • Marketing POS: a great selection of outdoor banners, indoor signage and Sky Sports merchandise is available through the Merchandise Shop.

 

“We’ve launched MySkySports as part of our continued investment in our Go Further Range” commented Alison Dolan, Deputy Managing Director at Sky Business, “products and services to help landlords make the most of sport and enhance their customers’ experience. MySkySports offers everything pubs need to promote sport in one place – helping them get more people through the door and more money in the till.”

 

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