She led the development of the Heineken Ireland brand strategy and operations plan for 2012 and has overseen the development of the new Heineken Cup advertising and sponsorship programmes.
A marketing professional with over 14 years experience in the FMCG industry, prior to joining Heineken Ireland Sharon spent eight years with Coca-Cola Ireland where she was Head of Marketing for Sparkling Brands with responsibility for a portfolio including Coke, Diet Coke, Coke Zero, Fanta, Sprite.
Sharon also worked with Diageo Ireland for five years handling marketing for the Baileys and Smirnoff brands.
She holds a Masters Degree in Strategic International Marketing from DCU and was a finalist in the Marketer of the Year 2007.
She’s also been the recipient of two All Ireland Marketing Awards: ‘Brand Campaign of the Year 2006’ for the repositioning of Diet Coke in Ireland and ‘Advertising Campaign of the Year 2008’ for her work on Sprite.