Sandeman appoints Findlater & Co. as Ireland partner
Findlater & Co. has recently announced its appointment as the exclusive agency partner for Sandeman across the Republic of Ireland and Northern Ireland.
All Sandeman business in the Republic of Ireland and Northern Ireland will be managed exclusively by Findlater & Co.
This new agreement will see Findlater & Co. represent and develop the Sandeman portfolio across all trade channels in both markets, initially focusing on the brand’s core and most recognised expressions.
Sandeman, globally recognised as one of the most renowned and iconic Port wine brands, offers a comprehensive collection of Ports and Sherries spanning classic Ruby and Tawny styles, celebrated worldwide for their heritage, accessibility and distinctive character.
This exclusive partnership marks a significant milestone for Findlater & Co. and underlines a shared ambition to build strong, sustainable distribution for Sandeman across both Ireland and Northern Ireland.
The collaboration will centre on growing awareness of the brand’s classic styles, improving availability, and supporting the trade with practical education and activation tools.
With immediate effect, all Sandeman businesses in the Republic of Ireland and Northern Ireland will be managed exclusively by Findlater & Co.
This appointment signals a long-term commitment from both parties to steadily grow the brand’s footprint in the market and to bring one of the world’s most iconic Port names to more consumers throughout the island of Ireland.
