The campaign was shot on location across the Kerry coastline, backdropped against the rugged Atlantic coast.
‘This is Rockshore’ champions the invigorating freedom and refreshment we enjoy from a trip away with real mates.
Alongside the TVC, a full suite of bespoke digital creative has been developed to connect with the target audience of 25 to 34 year-olds with contextual messaging in the right place and time.
The story is served up by a cast of real friends who headed off on a camping expedition to enjoy a fun-filled weekend of surf, exploration and craic before settling down around the campsite to enjoy Rockshore lager and cider.
After the weekend they return to their everyday lives and the humdrum of routine before reuniting in their local pub to reconnect, relive their memories and once again enjoy Rockshore.
“We’re delighted to celebrate the next chapter in the Rockshore brand story with ‘This is Rockshore’. Our digitally-led campaign will connect with our target audience at exactly the right time in their lives,” said Diageo Senior Brand Manager Jeanette Levis.