Marketing

Richmond Marketing extends distribution deal with Miller Brands

Miller Brands and Richmond Marketing have announced the continuation of their partnership with the signing of a new multi-year distribution agreement.

“We’re delighted to extend our successful relationship with Miller Brands,” stated Richmond Marketing’s Managing Director Barry Connolly, “Their exciting portfolio includes Miller Genuine Draft, Peroni Nastro Azzurro, Pilsner Urquell, Kozel and St Stefanus and allows choice for both customers and consumers in the everyday premium and World Beer categories. These great quality beers are just what consumers are looking for and because they’re premium brands they offer the trade a great opportunity to grow sales and margin”.

Leading the world beer category is Peroni Nastro Azzurro, a genuine Italian import with a crisp and refreshing taste profile, available in both packaged and draught. Peroni Nastro Azzurro continues to enjoy huge growth with recent MAT Nielsen figures from February 2015 showing total volume growing at 41.5%.

This extended partnership between Miller Brands and Richmond Marketing will see the continued growth and expansion of the portfolio in the Irish market.

 

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